Fashion in Ho Chi Minh City is just as big as in any other large city. After all, what we wear often defines us.
From the classiest Chanel cardigan to a unique boutique clutch, Ho Chi Minh City is a metropolis of dreams for the fashionista, fashion wearer and novice alike. Boasting high end brands and local designers, a range of hip shops, and a variety of shopping experiences, it is easy to keep up with the latest fashion trends in Saigon.
Local couturiers thrive on the city's rapidly opening economy, the streets are full of cheap cuts and bright singlets, and high fashion outlets frequent all the most upmarket plazas. Ho Chi Minh City has something for everyone.
For many, fashion is all about individuality. And this is no less applicable to Ho Chi Minh City, which is covered in unique, local stores. An array of independent boutiques and collections make shopping in Saigon a pleasure, featuring clothes that have been designed and manufactured in Vietnam. From hand-made silk ao dai to the softest of refined cottons, Saigon's designers are both creative and dedicated to quality. If you are not finding the perfect fit in the traditional ready-to-wear shops, why don't you try looking for a tailor-made suit or dress? The craftsmanship of Vietnamese artisans will impress you. To get a good bargain on your order, you can read our review: How to Find a Good Tailor in Saigon.
For high end fashion retailers, Ho Chi Minh City abounds with money-spending opportunities. Head to the city's central District 1, near the Opera, for a glimpse of all that is chic. In and around Dong Khoi Street, you will find all the top international brands like Louis Vuitton, Chanel, Gucci, Christian Dior...whether it's window shopping or serious spending that you're after it's always a pleasure to glimmer with Saigon's elite for an afternoon.
By contrast, sometimes it can be just as fun to get lost in cheap knock-offs, nearly-free underwear and $2 US skinny jeans. Ho Chi Minh City's D5 has a lot to offer when it comes to fabulous trashy outfits and teen-culture goodness. You can also visit any of Saigon's most popular plazas, markets and malls. Apart from anything else, the sheer number of bright pink shorts and fluffy slacks the store owners manage to cram into their tiny shops is simply remarkable! And wearing a sample of such downright happy clothing is sure to make you happy too, especially since it probably only cost you VND 100,000!
Finally, for those who reject extremes, Ho Chi Minh City has an extensive happy medium. Neither super expensive nor super cheap, high-street fashion chains and international department stores are becoming increasingly popular among the city's younger population. Follow the fashion trends in sunny Saigon while keeping your spending to a minimum. Expect Zara, Mango, Forever 21 and all sorts of other excitingly cute outlets of quality, stylish clothes and accessories that won't upset your wallet.