Networking: Your Guide to Business Networking In Vietnam

By: Victor Burrill

Networking defined

Cultivating deep connections with the people you want to collaborate with

The secret to keeping your connections alive

Professional relationships are at the heart of every successful business networking can branch out to many opportunities if you are able to build a genuine connection with the right people. The question is, how do you get from where you are now to a well connected businessman? Find out how you can effectively build your own network to pursue your goals, keep those connections alive, and get help from the right people.

Let’s Get Started - What Is Networking? 

Networking is simply the process of interactions for establishing, building and maintaining relationships for personal and business purposes.

Networking will help you develop and improve your skill set, stay on top of the latest trends in your industry, keep a pulse on the job market, meet prospective mentors, partners and clients, and gain access to the necessary resources that will foster your personal growth and support your career and business development.

Keep in mind that networking doesn't begin or end at an event such as at a chamber of commerce or professional association. Networking can be done anywhere: at a bookstore, over lunch or during a conference. It can continue long after the initial contact was made, and in the best cases, it will branch out into other opportunities to grow your professional community. 

 Business Networking In VietnamImage source: vietcham.org.sg

Before you get out there for some live, face-to-face interaction, it's a good idea to get into the right mindset. One way is by developing an elevator pitch: a short description of what you do, who you work with and the value you offer to your customers or clients. The goal is to be able to deliver this ‘pitch’ in 60 seconds or less, in a conversational way.

Professional relationship development expert, Keith Ferrazzi, recommends creating a relationship action plan for every professional goal that you have. Make a list of people who can be instrumental in helping you achieve a goal, even individuals you don’t know but do admire, and reach out to them. Ferrazzi also suggests writing down why each person is important, and how you would categorise the strength of your relationship on a scale of zero to five. This will help you develop a strategy to pursue your goals—and home in on getting help from the right people.

Connection Is Essential In Vietnam

“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou, Poet

Before you go out armed with business cards and an elevator pitch, be careful not to mistake networking for a face-to-face cold-calling opportunity. You are more likely to be successful if the people you want to influence know you, like you, respect you and trust you. An immediate sales pitch will not build that type of relationship. 

Successful networking aims for quality connections, not quantity. Instead of casting a wide net, direct it toward cultivating deep personal connections with the people you actually want to collaborate with. Figure out what you and the other person have in common—whether you went to the same school or love the same sports.

 Business Networking In VietnamImage source: chamberforge.com

It’s also helpful to know what others are truly interested in, from charities they support to any awards they’ve received. This shows your sincere interest in the other person as an individual, and also helps you understand how you can be of service. If you can offer something specifically geared to what’s important to them, they’ll be more open to connecting with you.

Always be real, humble and vulnerable. I’m the Chairman and Chief Connecting Officer of the Business Executive Network in Vietnam. We have a membership of CEOs, Country Managers or Senior Directors. It is not easy to impress these people with professional accomplishments. Instead, I recommend keeping it real and genuine, being ‘open’ and authentic, I even recommend ‘boasting’ about your weaknesses; this draws people to you quicker and wins sincere admiration and trust. 

Put Others’ Needs Ahead Of Your Own

“The successful networkers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person's needs ahead of their own.” - Bob Burg, author of The Go-Giver

One of the biggest networking mistakes people make is asking for too much too soon. One cardinal key of successful networking is ‘Give before you can get’. 

I can’t emphasise this enough: if you want to form a relationship with another person, you first need to show them how they’ll benefit, says Keith Ferrazzi. 

 Business Networking In VietnamImage source: southerncharmgiftbaskets.net

As it is when you bring a small gift to a dinner party, it is a good idea to offer a potential partner a token of generosity. The gesture can be as simple as forwarding a relevant article or providing an introduction to someone who can further the person's own interests. It’s helpful to think of networking like a bank account: you have to make deposits before making a withdrawal.

Value The Strength Of Diversity 

“Everyone you will ever meet knows something you don't.” - Bill Nye

We tend to hang out with people similar to ourselves. But leveraging on a diverse group of skills, knowledge and personalities is key to professional networking.

Seek relationships with totally different people who can introduce you to brand-new social clusters. Not only will you gain access to potentially influential individuals whom you’d otherwise might never meet, but it will help you stand out from the pack.

Someone I know became a member of an organisation of women business owners. They allow men to join, so he asked a female friend to sponsor him at a meeting. Everyone remembered him because he was one of two or three guys there and ended up getting a lot of business out of it.

 Business Networking In VietnamImage source: irishtimes.com

One way to diversify is to ‘network down’. Most people concentrate on ‘networking up’, building a rapport with someone higher than yourself on the corporate ladder. But it’s also smart to connect with savvy junior people in your industry because they might end up being portals of intel.

Keep Your Vietnam Connections Alive

“Great ideas often come from small talks around a drink” - unknown

After making new connections, too many people fail to maintain or leverage this new relationship. It’s most effective to send a friendly, sincere email to your new contacts as soon after meeting them as possible, noting some things that were discussed when you met.

In order to maintain or build on your relationships you should ‘connect’ on a regular basis. I suggest scheduling some time aside each day to these important relationships. The frequency and depth of your interactions depends on the strength of the relationship. For casual connections, the occasional retweet or Facebook comment might suffice. For deeper ones, think along the lines of a thoughtful email or meetup over a drink.

Finally, good luck and remember that it's not about who you know, it's about who knows you.

Banner Image source: wallstreetenglish.edu.vn


Creating a Company in Vietnam

By: Keely Burkey and Jonas van Binsberg

What brought you to Vietnam?

I consider myself a product of the time and the places I grew up in. Born and raised in the Netherlands, graduated and started visiting Southeast Asia just before the financial crisis, in 2006. When the investment bank I was working for in the Netherlands started to run into difficulties at the end of 2007 and in 2008, I had heard of this large Vietnamese company that received support and relationships from international banks such as HSBC and Deutsche Bank. The owner and founder became known to me through the parents of my ex-girlfriend who was living in Australia at the time. We got introduced to each other, and he offered me a job. After that, I joined the export team of a multinational Dutch company responsible for the sales and trade of raw materials and ingredients of several countries in Southeast Asia. About 10 months into the job, this company also started to reorganise. I decided to stay in Vietnam because I was just engaged to my fiancee and strongly felt my time in Vietnam was not finished yet.

What is important when doing business in Vietnam? How does it differ from your experiences in Europe?

First of all, to pay attention to the people, to the relationships. In Germany, in Switzerland we would give a powerpoint presentation with four or five reasons why they should buy our product. Here, it’s all about who you are, where you are from, your family background, and then after that maybe the business things. Here the relationship comes before the transaction.

entrepreneurshipImage source: dbav.org.vn

Do you feel that foreign businesspeople are at a disadvantage here because they don’t share the same culture?

Well, language is one thing. The system is another thing. So, you have a slight disadvantage if you don’t know the language, but you can bring in good local people to work with you. You can have translators, you can have assistants. If you’re looking at the system, I think it’s getting a lot better. Where you might think people would be disadvantaged as a foreigner, Vietnam has already done all the reforms.

In the past few years a number of large international chains have entered Vietnam’s marketplace. Do you think these will hinder local growth, or create unreasonable competition for local companies?

I think local businesses still have a unique chance. They can get local support and they can also develop well because they are local. The local consumer is also buying local, I think. You see that more and more. You see a lot of people are very open to trying new things. You see a new restaurant to try. But I think in the long term, people will be more conscious about buying local products, and the government has already campaigned for a while now about Vietnamese people building local brands and things like that.

What are some of the biggest challenges you've encountered since doing business in Vietnam? What advice would you give people to avoid these obstacles?

In terms of life and investment advice, I would say: know your priorities and know your limits. Time is probably our most valuable asset. How we spend our time can say a lot about us. In the past, I often thought in terms of sacrifice. Sacrifice time for business, sacrifice money and give priority to the happiness of the family or the wife. But this is not right thinking. Right living is a life which is in balance. We intentionally choose to spend time with our loved ones; and we cultivate relationships, healthy habits, healthy living. Our priorities become visible through our daily choices. And what we can do should be within our limits. Unrealistic expectations or behaviour and risk which is beyond limits is dangerous and not a sustainable way of living and working.

What is Saigon Startups? Why did you create this company? 

I have noticed from my own experience, and from my friends here that we, start-up companies, small and medium-sized companies, all need the same things: product development, design, sales and marketing, bookkeeping and other services. The idea of Saigon Startups is sharing of resources, knowledge, experiences between entrepreneurs and companies. The idea is that, things that I have overcome already, or that I know already, can help you to grow your business faster. Saigon Startups is going to be a network of small and medium-sized companies, some invested by myself, some invested through friends or through fund investors. Together sharing information and targeting the same things: sustainable growth, good business, stability, health, wealth, happiness and profit in Vietnam.

entrepreneurshipImage source: media.baodautu.vn

Right now HCMC is seeing a surge in start-ups. Do you think these companies will create competition that will ultimately hinder expansion? Or is there enough room in the market for everyone?

It is a normal part of market growth, company growth and country development. Competition enhances performance and productivity. One thing that I would like to share is that each person and each business is unique. We do not have to copy or emulate one another. We have to find the one thing that ‘only I can do’, the one ‘calling’ that life has for us, our ‘passion’. Once we find that, there is no competition. There is only ‘doing what you love’ and other people sharing the same mission.

What sorts of start-ups are you seeing being developed at the moment? Which start-ups tend to be successful in Vietnam's business environment?

A lot of people are focused on technology start-ups. My personal interest is still mostly old-fashioned business such as manufacturing of agricultural products, healthcare products, things like that, but then combining it with and/or applying the modern tools available such as online marketing, online shopping or mobile phone apps. I think a lot of different types of start-ups can be successful in Vietnam. The key issues which I think are important are: long-term commitment of the team, financial pressure, great innovation... In my opinion, often things go wrong here when people change. No money or borrowed money, try for three to six months but then give up. An entrepreneur needs to have to ability to create, to have a dream, to create a vision, to create a product. If finance, commitment and creation skills are lacking, it’s going to be much harder for a start-up business to be successful.

entrepreneurshipImage source: wellesley.edu

Banner Image source: knowstartup.com


Building Workplace Performance Through Trust

By: Victor Burrill

What can you do to build trust in the workplace?

Trust increases speed and thus lowers costs in businesses.

Building Trust with The Emotional Bank Account

‘You cannot prevent a major catastrophe but you can build an organization that is battle-ready, that has high morale, that knows how to behave and that trusts itself. One where people trust one another. In military training, the first rule is to instill soldiers with trust in their officers because without trust, they won’t fight.’  - Peter Drucker

One way you may consider building performance in your team is through building trust.

Teams and organizations that operate with high trust significantly outperform those who do not cultivate trust at the core of their culture. A Watson Wyatt study showed that high-trust companies outperformed low-trust companies in total return to shareholders — by 286%!

Building Workplace PerformanceImage source: business2community.com

In his book, The Five Dysfunctions of a Team, Patrick Lencioni says that the first of the five dysfunctions is the absence of trust among team members. Essentially, he says, this stems from their unwillingness to be vulnerable within the group. Team members who are not genuinely open with one another about their mistakes and weaknesses make it impossible to build a foundation for trust.

What can you do to build trust in the workplace?

“Whatever anybody says or does, assume positive intent. You will be amazed at how your whole approach to a person or problem becomes very different.’’ - Indra Nooyi, PepsiCo CEO

It is firmly believed by many that trust isn’t a quality you either have or you don’t, it’s a learnable skill that is developed with practice.

Stephen M. R. Covey in his book The Speed of Trust: The One Thing That Changes Everything explains the first step towards building trust is self-trust (trusting yourself) or credibility. As the writer and philosopher Ralph Waldo Emerson wrote “Self trust is the essence of heroism.”

Credibility is about developing the integrity, intent, capabilities, and results that make you believable, both to yourself and to others. Essentially, it boils down to two simple questions... 

Question 1. “Do I trust myself?"
Question 2. “Am I someone others can trust?”

Building Workplace PerformanceImage source: miro.com

Research shows that many of us don’t follow through with the goals we set and don’t keep the promises and commitments we make to ourselves. For example, almost half of the western world set New Year’s resolutions, research shows that only 8 percent actually keep them. By doing this time after time the result will be repeated failure to make and keep commitments to ourselves which erodes our self-confidence and we lose trust in our ability to make and keep commitments. Thus, we fail to project the personal strength of character that inspires trust. We may try to borrow strength from position or association. But it’s not real. It’s not ours… and people know it. And whether we realize or not, that impacts the bottom line.

Although we all know it intuitively, research validates that a person’s self-confidence will affect his or her performance. This is one reason why Jack Welch of GE claimed that “building self-confidence in others is a huge part of leadership.”

The lack of Self Trust also undermines our ability to trust others. In the words of Cardinal de Retz, “A man who doesn’t trust himself can never really trust anyone else.”

The good news in all of this is that when we do make and keep a commitment to ourselves or set and achieve a meaningful goal, we build credibility and self-confidence within ourselves. The more we do it, the more confidence we have that we can achieve our goals, and are more likely to set new ones. The more we accomplish our goals, the more we trust ourselves.

Consider which ones of the following High Trust Behaviours would you like to change the most and why?

1. Straight Talking

8. Confront Reality

2. Demonstrate Respect

9. Clarify Expectations

3. Communicate with Transparency

10. Practice Accountability

4. Right Wrongs

11. Listen First

5. Show Loyalty

12. Keep Commitments

6. Deliver on Promises and Achieve Results

13. Extend Trust

7. Get Better

 

Trust increases speed and thus lowers costs in businesses

The result from the 41 Country Study of Paul Zak and Stephen Knack also shows “In all cases, the countries with the highest trust levels have the highest per capita incomes and GDPs. Because trust reduces the cost of transactions, high-trust societies exhibit better economic performance than low-trust societies.”

High trust also increases speed and thus lowers costs in businesses and organisations too. A lot of people around the world trust in FedEx to deliver them goods overnight. But have you considered that your trust in them is a major part of why they’re so fast at delivering in the first place? Since many people trust in FedEx to deliver the next day, they must move hundreds of thousands of packages and orders each day – as people buy, and they buy fast. The speed with which FedEx receives incoming orders at scale is what endows it with the flow of financial capital it needs to not only pay for overnight drivers or book special air freight services, but also create systems that will lower the average cost and time per delivery.

Building Workplace PerformanceImage source: news.com.au

Since 9/11 the average airport security checks take 90 minutes, as opposed to approximately 30 minutes before. The trust in airplane passengers has gone, making the whole process of checking each passenger slower, and leads to an increased cost for personnel and machinery.

Building Trust with The Emotional Bank Account

An Emotional Bank Account is a metaphor describing the amount of trust that has been built up in any relationship. It represents how safe you feel with or around another person.

Much like the idea of having a savings accounts flood with cash or real estate investments with large equity balances – which are all great things – there is another type of account that probably affects your life much more significantly. This account is measured by your trust. It is an emotional bank account and we are regularly making deposits into it and take withdrawals when we need to. A deposit represents someone doing a caring act for us or making us feel safe and accepted. A withdrawal will be somebody showing us malice, bad intent or aggression and represents us losing trust in that person.

We make similar kinds of deposits and withdrawals in our relationships at work into our Emotional Bank Accounts. When the balance is high, so is the resulting level of trust, and so is your ability to achieve the results that you are measured by. When the balance is low, trust is low, the quality of your work will decrease and suffer, and ultimately your work relationships can suffer also.

Building Workplace PerformanceImage source: i.ytimg.com

To build a strong, healthy balance with the people with whom you work, follow these important points:

1. Never deposit to withdraw - While there are similarities between a traditional bank account and an Emotional Bank Account, you should never accumulate a high emotional balance in order to make planned withdrawals later. I know a colleague who kept a box of thank you notes in his office because he had developed an unhealthy habit of using them to build a reservoir of goodwill before dumping a big project on someone. This approach is exactly how not to utilize the Emotional Bank Account as your attempts to show good intent will be seen through quickly and will not be well received.

2. Know the other person’s currency - Like trying to deposit British Pounds into a Chinese bank account, you are sure to raise eyebrows and cause confusion. Understand how to change your tones and words to communicate with certain people and make an effort to ‘speak their language’. If done correctly this will instantly gain you their trust. Take time to learn what the important people in your workplace (aka your boss, your cubicle mate, your best clients) consider a deposit.

3. Communicate your own currency - You cannot expect people to read your mind. In the fast-paced world of work, it can cost you plenty if you do. Clarify and communicate your expectations before, during, and after every project. Doing so sets everyone up for success as showing trust in them builds rapport and understanding.

4. Small and consistent deposits over time are more powerful than occasional, large deposits - Relationships grow in security and trust when they are built with frequent, meaningful contributions rather than an occasional grand gesture. This stockpile can be invaluable when the unintentional but inevitable “you-know-what” hits the fan, and you need to draw from the deep well of deposits to turn a sticky situation around.

5. Right wrongs - A piece of Eastern wisdom says, “if you’re going to bow, bow low”. In other words, when you mess up, make a sincere apology. There is nothing more meaningful than admitting a mistake without making excuses for it. This shows humility and vulnerability, and will build strong trust.

Good luck with your journey in building performance in your workplace!

Banner Image source: betterthansuccess.com


The Science of Networks: How Connectivism is Changing Our Interactions

By: R.E.H.

Connectivism Can Change the Way We Work

Psychologists are Divided About the Implications of Being Constantly Connected to the Digital Sphere

Developing Connections Within Networks is Actually More Important Than Acquiring the Knowledge Itself

ConnectivismImage source: ematrix.uk

Almost everything these days revolves around our gadgets and, more specifically, the networking apps that help us get through the simplest of daily tasks as well as social or professional situations. This is evident everywhere from catching up over social media with friends or e-meeting potential business contacts to finding a personal assistant through a gig economy app or even getting a virtual doctor’s check-up!

Everything is networked. Everything is connected. This newfound sense of being connected has led the academic world into a tailspin as social scientists and psychologists try to understand the implications. While there are many different theories that explain individual elements of the impact of digitalisation and how networking has changed the way that modern society functions, none are quite so poignant as the emerging study of ‘Connectivism’.

What is Connectivism and How Does it Affect the Workplace?

Connectivism is rooted in the belief that everything belongs to a network. Networks are the basis for biological life—the integration of cells to form a living object. Networks are the basis for social life— the integration of relationships to form a community. Networks are the basis for technology: nodes connect to hubs to create complex digital applications.

Connectivism emphasises that the capacity to learn through these networks and foster them are a core life skill. Essentially, it is through networks that all knowledge is acquired and distributed.

The originator of the connectivism theory, George Siemens, wrote in his article “Connectivism: A Learning Theory for the Digital Age” that “Connectivism also addresses the challenges that many corporations face in knowledge management activities. Knowledge that resides in a database needs to be connected with the right people in the right context in order to be classified as learning”.

Connectivism also highlights the surprising idea that learning to maintain and develop connections within networks is actually more important than acquiring the knowledge itself.

One example of this is recent research published in the Journal of Medical Internet Research publications, which has found that being connected to a large social network within an organisation is more influential than being knowledgeable or holding an important title.

Social media platforms such as Twitter and LinkedIn are great examples of connectivism at work in the business sector. These networking sites demonstrate that the more followers you have, the more influence you have to disseminate information. LinkedIn has recently capitalised on this accessible connectivity by creating an invite-only LinkedIn Influencer program.

According to the Nordic media monitoring company, Meltwater.com, the program is made up of “… a global collective of 500+ of the world’s foremost thinkers, leaders, and innovators”.

While LinkedIn Influencers are primarily made up of public figures, social media influence is present even on a smaller scale across the internet. The research report, “Enabling Community Through Social Media”, published by JMIR Publications, comes to the conclusion that “Prominence in the network appears to be related to familiarity with individuals, for example, more active participants receive more attention in terms of mentions and retweets”.

This opens the possibility for employees who may have been confined to the ‘lower ranks’ of an organisational hierarchy, to gain an audience as large as the managing board, dependent on their ‘connectivism’ skills to entice followers.

In this way connectivism is already organically encroaching into organisations large and small. Traditional hierarchies, which place power at the top level of management, are being replaced with models that allow for greater levels of power distribution. Models that promote feedback networks in which reflexive learning and decision-making give a voice to employees at all levels of the organisation are starting to be seen as the future in office culture.

Workplaces are necessarily moving away from “Do as I say” to “What do you think?”, promoting employee engagement. This demonstrates that connectivism is helping companies to fully value each member of the team, while equally supporting each member to become more invested in the company’s goals. Both results are achieved in companies that perform as an integrated network, rather than a top-down pyramid.

How Does Connectivism Relate to Vietnam?

Connectivism, and understanding its role in Vietnam, is perhaps most important when applied in training the next generation.

ConnectivismImage source: Shutter Stock

Corporate Connective Open Online Courses (COOC) should be used to make the future Vietnamese workforce more connected, according to Nguyen Manh Hung’s article “Using Ideas from Connectivism for Designing New Learning Models in Vietnam”, published in The International Journal of Information and Education Technology, Vol. 4. A COOC is basically a networked way of learning that allows corporations to offer targeted online training courses for future employees or clients.

Nguyen expresses the need for Vietnam to move away from traditional learning methods in the education systems towards COOC, which can be used successfully in “education environments with developing infrastructure like Vietnam”.

The digitalisation of the workplace has created an increasing demand for employees who are flexible, agile, resilient and able to make connections—to learn as the job requires. The recommendation to promote skills that make us effective lifelong learners, which started as a whisper, has turned into an urgent cry.

It is no longer enough to train youth in industry-specific knowledge. Now it is necessary to train them to know how to make connections. Future leaders need to know how to make connections between information pools in order to create, innovate and make refined decisions. They need to be able to connect to networks in order to become influencers, visionaries and leaders. Connections are what will allow them to continue to be a part of our evolving human story.

A giant in the research of networks, Dr Barabasi, said, “Each of us is part of a large cluster, the worldwide social net, from which no one is left out. We do not know everybody on this globe, but it is guaranteed that there is a path between any two of us in this web of people. Likewise, there is a path between any two neurons in our brains, between any two companies in the world, between any two chemicals in our body. Nothing is excluded from this highly interconnected web of life.”

Like this article? Read more about Business and Networking on CityPassGuide.com.

Banner Image source: Shutter Stock


Guide to Living and Working in Paris as an Expat

By: City Pass Guide

Let’s admit it; Paris is one of the world’s most exciting places to live. You will never run out of things to do in this beautiful city, from exploring its fantastic culture and fashion to enjoying its many scenic places. It can be even better if you work here, given that it’s home to pretty much every big multinational company you can imagine.

Working in Paris

However, as a foreigner, your experience could be different if you do not know the ins and outs of living here. In this post, we highlight some of the critical areas you need to familiarize yourself with for a smoother transition when relocating to Paris for work.

Visa and work permit

Anyone who plans to stay for more than three months needs a French residence permit. It would help if you also got a job before you move, as this makes it easier to obtain a work permit. But that’s not all; you have to register with the government within three months of moving to Paris.

Working in Paris

The new micro-enterprise regime makes things a little easier for those who do not want to be employed. In that case, you can register a small business and be allowed to stay on that basis. A caveat though is that you will need to take a business administration course if you choose to use this route.

Housing

As an expat, you can live in any form of housing, although most people prefer furnished rentals upon arrival. Whichever option you choose, be sure to gather all the necessary details on renting houses and the requirements you must meet.

Nearly all Parisians landlords will ask for proof of income before they allow you to occupy their apartments. Usually, they want to be sure that your income is at least three times the rent amount. Apart from that, most of them will ask for guarantors who are supposed to pay your rent in case you default.

Healthcare

Although France has one of the best healthcare systems globally, expats need to acquire international healthcare insurance to access it. Most people get covered under the State Health Insurance Program, but you need to register with CPAM, the body entrusted with administering national health insurance in the country, to be eligible.

Working in Paris

If you’re like most expats, you will want to look for other alternatives, given that the state health insurance program is generally insufficient. However, should you opt for this route, try to familiarize yourself with the best hospitals in Paris before registering for these plans.

Banking

An expat in Paris can open a bank account as long as their visa and work permits are in order. You need this account in order to be paid by your employers or make business transactions if you are self-employed. You can use it for saving, too, because you need a good financial cushion to live comfortably in this city.

The few crucial documents required to set up a French bank account include your passport, residence permit, and proof of residency. Opening a bank account is a simple process, but you will have to wait for about ten days to get a card and a checkbook.

Language and culture

Since you are moving to a country that does not speak your native language, you must learn French to be able to interact with the locals here. Sure, there are millions of English-speaking people in Paris and other parts of France. But it certainly will prove difficult for you to work, because French is the dominant language in most workplaces, including multinational companies.

Working in Paris

Luckily, French isn’t the most difficult language to learn. Once you are properly settled in Paris, consider looking for a language school and enroll to speed up the process. The best part is that most of these schools allow for flexible schedules, meaning you can learn at your own time and pace. There are plenty of online classes too.

Exploring Paris

Your life as an expat in Paris should not be limited to your workplace and apartment alone. Create time to explore your new environment and see what it has to offer. For example, you can use your weekends and other free time to visit suburbs on the city's outskirts to learn about what life is like there. Also, there are hundreds of attractions in this city, it would take you months to exhaust all of them!

Working in Paris

Conclusion

Living in Paris as an expat can be enjoyable if you know how to go about it. Treat this as an opportunity to enjoy a new culture and interact with different people. There is no limit to what you can do in the City of Love.


The Golden Circle

By: Patrick Gaveau

Too few organisations effectively know WHY they do what they do. And by WHY I don't mean “to make money”, that's just a result. I mean... 

What is your purpose?

The Golden Circle is an inspiring model and concept that challenges the status quo. Developed by Simon Sinek in 2009, it has been used as a guide for anyone to vastly improve their life, leadership, corporate culture, hiring process, product development, sales, and marketing. It defines loyalty and dictates how to create enough momentum to turn an idea into a social movement.

As we face turmoil, many realise how strong tides and winds can quickly affect your life or your business. Nothing fun about it. What stands between these individuals or enterprises who still strive regardless of the conditions, and those who may not, is often linked to their capacities to move forward. It is this intrinsic motivation for the cause or the belief they stand for, that can make or break them.

Understanding your own purpose is an essential question to be addressed, and the sooner you do, the better. Unfortunately, most will choose not to, simply because it’s easier to follow others and the current trends. This compliant reactive posture often leads to having disappointing lives and/or failed businesses. 

So let’s address what we stand for together, so that you can unleash your true powers. This practice is effective, and it can transcend your life or business with increased meaning and authenticity to propel you forward and prepare you for the long run.

The Golden CircleImage source: smartinsights.com

If you look at the golden circle in more detail, you can see three circles:

- Why? – Describes the mission and core belief of a business, organisation, or of an individual. It’s why the business exists or your actual reason for being. An essential start when strategizing.

- How? – Illustrates the way in which your ‘WHY’ is most often achieved. It’s how the business or person fulfills their core belief. 

- What? – Describes the activities of the entity. It’s what the company or person does to fulfill their core belief. It’s an action, a belief, a product or service that you offer to others or to the market.

When you have determined your WHY and clearly defined your HOWs you may have an accompanying sense that you carry an important mission that is going to leave a positive impact on this world. This is often the most powerful feeling of being alive. All masterpieces that were created in this world began with a WHY, and so should your life. 

“ The two most important days in your life are the day you are born and the day you discover why. ” - Mark Twain

A strong life WHY helps you clarify your purpose out of life and helps you focus and push yourself. If you establish your life WHY correctly, it should serve you as a roadmap, helping you make your dreams and passions a reality. Your life’s WHY and HOWs are your best compass to help you live a full life.

However, having only a WHY isn’t enough. If your WHY isn’t powered with specific HOWs and WHATs, as well as a strong commitment to your strategy and tactics, then your WHY is merely an illusion. 

When you identify your big WHY, ask yourself, “Why would you fight for it? Why you? Why do you care? Why does it matter?” 

When these answers are clear, you have a powerful WHY and you become more passionate, more innovative, and more progressive in your marketing and communication. You have one more important reason for waking up in the morning.

The implications of defining The Golden Circle reach far beyond what one can imagine.

The Golden CircleImage source: stackpathdns.com

At a corporate level, think about the typical challenges that you often face ...

- Why can’t you sell more? Your product is good, your teams are motivated, and you know that people need what you propose.

- Why are your competitors, big and small, able to pull customers away from you?

- How can you inspire greater loyalty and engagement among your customers and employees?

- How can you achieve and sustain large amounts of success for years on end?

- How can you define an ideal and clear persona that can be used to reach your key target segments?

- Why is it so complex to formulate a clear consistent marketing strategy that sustainably addresses what you stand for, who you truly are and what you believe?

The Golden CircleImage source: zenogroup.com

Now let’s look at some of the benefits associated with having a clear Golden Circle ...

- When companies cannot articulate their WHY, the price, features, and quality of their product/service become the only forms of differentiation. Starting with your WHY can be a great way to justify a higher price point or overcome shortcomings.

- Your buyers know and believe in your mission. This helps create the framework for long-lasting and meaningful relationships that increase customer lifetime value.

- Purpose and values are easy to identify with and creates personal connections.

- Simplify your marketing copy and next time you're writing an email, a blog post, or a landing page, start your writing with WHY.

- A majority of B2B decisions are made before speaking with sales. As a result, it’s critical to position yourself to stand out in order to create sales opportunities.

- Start clearly defining your ideal customer profiles and personas. Then, create messages that specifically target those companies and roles. Finally, engage their teams across all channels - both online and offline.

- Millennials are quickly coming into positions where they will influence B2B buying decisions. Doing business with companies that share their values and beliefs matter most.

- Starting with WHY helps vendors establish trust and clearly differentiate the value in their offering. 

- Creating trust and starting with WHY can be cornerstones for B2B businesses in 2020 and beyond.

The WHY is the soul of any business or person. This is your purpose, your belief, the reason WHY you exist, WHY you’re doing what you’re doing now. Businesses and people need to understand WHY it is we do what we do.

With that understanding, you can tell a compelling story to your audience of prospects and clients that will help them be driven emotionally by your message, converting them into life-long customers.

The goal is not to sell to people who need what you have, the goal is to sell to people who believe what you believe.

Let’s look at some examples from the business world to learn in detail why having a powerful WHY is so important.

For the past 6 years, everyday I drive my Ford Escape XL 1987. Why is it that I drive a Ford you might ask? Simple, Ford's slogan "Go further". They challenge their statement by building bad-ass vehicles. Vehicles that push the limits for your miles per gallon. They expertly produce the build of their product from years and years of testing. And are able to handle any on and off road experiences.

The Golden CircleImage source: ford.com.au

Ford’s Why, How and What are:

Why: We inspire people to “Go Further”

How: We use and develop cutting edge technologies

What: We build vehicles that suit your needs and driving desires

As a result, Ford has some of the most robust and best selling cars and trucks out there. The company inspired leadership demonstrates their WHY in everything they do. Employees, clients, and partners embrace it, it is exemplified within everything the company does both externally and internally.

WHY is a belief, HOW is the action you take to realize that belief and WHAT is the result of those actions. Of course for the golden circles to work, you have to be consistent in what you say and do.

Are you consistent in what you say and what you do?

Let’s also look at Airbnb as an example. By creating an online platform where travellers can rent a spare room from an Airbnb host, it allows people to interact in a way they previously couldn’t. People can rent anything from a couch to a castle in 8000 cities around the world, and while you’re staying in someone else’s home, you are essentially immersed in the local life.

The Golden CircleImage source: thinkdigital.travel

Airbnb’s Why, How and What are:

Why: Because travelling can and should be so much more than just staying at a hotel.

How: Create an environment where guests can immerse themselves within a culture and connect with local people of various backgrounds during their travels.

What: Provides a platform for individuals to rent out their lodging for travellers to stay. 

Do you see now why knowing your Golden Circle can make such a difference? 

On an individual level, let us consider the inspiring case of Wolfgang Amadeus Mozart for whom music was everything. His WHY could have been phrased as, “To compose outstanding classical music so that it can transcend the test of time”. He also knew HOW he wanted his own music to be composed and played: It had to be for an orchestra, preferably in an opera, a symphony or a concerto. Centuries later, his legacy remains. 

There are few Mozarts, but we all have an intrinsic purpose to serve, something we are born with, our mission is to find it.

People that inspire, leaders, and companies of all sizes think, act, and communicate from the inside out. Companies as large as Apple and Google apply these principles in every aspect of their business. Smaller companies like mine or yours should also be using these principles in everything that we do and this is where I can help you find it. We as individuals should all strive towards a life that is meaningful and full of purpose. 

Those interested can contact me at patrick@innovo.vn.
Together, we can clarify The Golden Circle that applies to you and/or your company.

Banner Image source: anandaindia.org


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