In 2013, CBRE celebrates its 10th year in Vietnam. We have seen the intense demand of buyers queuing to purchase property, and the subsequent test of the global financial crisis. Through it all we have relied on three things to succeed: our client focus, our people, and the institutional intelligence of the CBRE global network. First, we owe our success to our clients. You trust us to represent your interests, and push us to continually provide better service. At CBRE, our focus is client satisfaction; our job ends when you say it ends. Secondly, our most important resource is our human resources. CBRE Vietnam can bring a tremendous array of resources to bear on a project, but without adept and motivated people, we cannot succeed. We are an Employer of Choice, being in a unique position to attract and retain the most qualified talent.
Lastly, through our global network we bring industry leading standards to our projects, which we leverage with our intimate knowledge of the local market to succeed. From Argentina to Zimbabwe, our global network provides thought leading insight and resources to support our clients in Vietnam. Certainly challenges remain for Vietnam and the property market, but despite this, the fundamentals of the market are strong.
For those who are reluctant to engage Vietnam, remember, there is an opportunity cost for doing nothing. As we focus on the future we see tremendous prospects for those who are willing to make a long term commitment in Vietnam. The underlying principles of the real estate business should not change from decade to decade, but the application of these principles must adapt to shifts in the market. We use our expertise to apply the well known fundamentals to this market.