The Sweet Success of Marou Faiseurs de Chocolat

shopping - Vietnam: Dec. 11, 2018

Samuel Maruta and Vincent Mourou joined forces and their names to create the Marou brand. Both co-founders have been dedicated to the Made in Vietnam concept from the beginningproducing their chocolate within the country and buying small batches of top quality cacao from local farmers.

Maison Marou

Samuel Maruta, explained the importance of ingredients to Marou, “We are a bit like a chef who goes to the market every morning to find the freshest products.”

The chocolatiers make it their mission to find excellent ingredients while maintaining their commitment to sourcing locally.

Marou sells mostly dark chocolate - at around 70% cacao content - a trend which Maruta believes was instigated by the increasing French taste for higher percentages. Marou also produces several other products, including a dairy-free milk chocolate made with coconut milk.

Maison Marou

At Maison Marou, the brand’s flagship Ho Chi Minh City cafe, the chefs experiment with more adventurous recipes, such as a ganache infused with the same spices that are used to make Vietnamese pho. Marou has expanded its offering at this central Saigon hub to also feature a gourmet pastry menu, which offers some of the best desserts in the city.

Maruta outlined the journey that he and Vincent Mourou have been on for the past seven years since the inception of Maroufrom two friends making chocolate in their kitchen to a business which has two shops, a factory and a team of almost one hundred people. Being an entrepreneur means both freedom and responsibility to Marutathe freedom to make decisions but also the responsibility to our customers and colleagues who have put their trust in us.

Maison Marou

Marou has become known internationally as the specialist brand of Vietnamese chocolate.

Marou’s market is both local and international. The company has a wide range of retailers in Vietnam and abroad as well as plenty of visitors to Vietnam buying the chocolate to take back overseas. Maruta pointed out that chocolate has always made a good gift because it travels well across the world.

In the future, Marou will continue to grow but Samuel Maruta highlighted, “We are big on organic growth.” He said that expansion should not happen at any price and that the company’s principles will always remain at the forefront of their business.

Video source: City Pass Guide

Image source: Maison Marou

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