Hanoi is a foodie’s paradise offering plenty of cheap yet delicious eats. Heartier and indicative of the cooler temperatures of the north, the nuanced flavours of Hanoi cuisine can be a welcome relief to it’s brash cousin to the south. Nowhere is this more indicative than in the Old Quarter. The maze like streets are crammed with makeshift stalls and storefronts that offer one or two dishes handed down from generation to generation. They have spent years perfecting these dishes so when you sit down on that little plastic blue chair, take whatever they give you. You won’t be disappointed. We have listed five must eat dishes while in Hanoi.
Bun Cha Hanoi
You will probably smell this dish before you see it. Sliced pork along with seasoned pork patties are grilled over hot coals and served in a sweet and salty sauce. It is served with a garnish of fresh herbs, noodles, chopped chili and garlic. Beware, once you have this dish, it will haunt your dreams. Local insight: Grab a side of Nem Cua Be, crab spring rolls that are traditionally served with this dish.
You can’t mention Vietnamese food without mentioning the country’s national dish, pho. The pho in Hanoi is very different from the pho from the South. Pho Bac is beefier and tends to be cleaner tasting than it's southern kin, Pho Nam. Local insight: Less is more with Pho Bac so don’t dilute the taste of the broth with extra condiments.
Traditionally served as breakfast, this rice crepe is filled with minced pork, wood ear mushrooms and chopped onion. Garnish can consist of fried shallots, fresh basil, beansprouts and steamed pork pate. Served on the side is the obiquitous nuoc cham dipping sauce. Local insight: Though traditionally served for breakfast, this is also popular late night snack.
Cha Ca La Vong
Served in a skillet, this fish dish combines tumeric, a heavy dose of dill, fish sauce and shrimp paste to create a flavourful dish that is nuanced yet bold in taste. Typical of Vietnamese cuisine, the fish is only a part of the equation with noodles, fresh herbs and nuoc cham sauce rounding out the dish. Local insight: The shrimp paste can be a bit strong and most restaurants will omit it in the preparation if you don’t care for it.
This dish combines yellow sticky rice with ground mung bean and fried onion. Traditionally served for breakfast and lunch, some Hanoi stalls serve this as an afternoon snack. Local insight: Some stalls serve this dish with steamed eggs or shredded chicken breast
With so many restaurants and hotels running Christmas specials, it’s hard to find the perfect one for your tastes. To help you along with your decision, City Pass Guide has accumulated a list of some of the tastiest venues to go for your Christmas holiday meal.
They fill up quite fast so it’s recommended to book your reservation in advance.
Many people believe that shrimp paste, a typical dipping sauce of Northern Vietnamese villages, is the best sauce to pair with tofu. But since I was a child, I have always preferred my tofu to be dipped in fermented soybean paste, or tương, because its sweeter, lighter smell and taste reminds me of my grandmother, who used to make it at home.
This traditional dipping sauce enjoyed by vegetarian Buddhists is now less popular in the cities, and the recipes and techniques to make good tương are only handed down within individual families. But if you get a chance to try it and compare its taste to other fermented soybean pastes, like miso in Japan and doenjang in Korea, you will find a common, treasured food tradition.
How is it made?
The sauce has a high nutritional value because it is made from soybeans fermented with a type of mold or fungi. To make this mold, sticky rice is steamed, or alternatively, ordinary rice is cooked with less water than usual, and then scattered on a woven tray and covered with leaves to keep the heat. The rice is left to ferment for approximately 7-10 days.
Each family and each region has its own method to make the mold, but the basic principle is the same: fermented rice will generate heat and create an ideal condition for the fungi to grow. Scientists call this type of fungus A. oryzae. It’s also known as koji. This fungi helps to transform rice starch into glucose, resulting in a powdery mixture with a nice golden color and a sweet taste. It is important to keep track of the mold as it develops on the rice, as sometimes other, possibly toxic, types of fungi might develop as well, which will need to be removed.
Image source: topplus.vn
At the same time, soybeans are roasted and pounded or ground into pieces, and then boiled with water and poured into clay jars. The jars are then covered and put in a sunny ventilated place to ferment. When the rice mold is fully developed, it is mixed into the jars, and the fermentation process will continue for at least 15 to 20 days to create the final product, fermented soybean paste.
Image source: sapaviet.net
Salt is an indispensable ingredient. Adding the proper amount of salt is important to ensure good taste and long storage time. Salt can be mixed with the mold after it is ready, or added directly into the jar. Either way, the end result is a perfect combination of salty, sweet, and the umami flavour of fermented soybeans.
Watch a traditional fermentation method:
Video source: VTC14 - Thời tiết - Môi trường & Đời sống
Where can you find it?
In Vietnam, fermented soybean paste is mainly used as dipping sauce for dishes served with rice, such as tofu and boiled vegetables. It can also be used as a seasoning when cooking braised fish or braised vegetables. Especially in the North, bánh đúc lạc is a popular snack in rural markets. It is a savoury cake made of rice flour and peanuts, which is then dipped in fermented soybean paste.
Image source: 1946.vn
Watch this video to learn how to use soybean paste to improve your health:
Video source: sharecare.com
The regions in Vietnam famous for their tradition of making fermented soybean paste include: Bần village in the Hưng Yên province near Hanoi, Cự Đà village in Hanoi, and the Nam Đàn district of Nghệ An province. Many people use tương and tương bần interchangeably to refer to fermented soybean paste. The Bần village has been famous for this product since the late nineteenth century.
In Southern Vietnam there is a type of fermented soybean paste called tương hột. It is made from whole-grain boiled soybeans mixed with ground roasted soybeans, fermented by rice or corn mold, or using ready-made soy sauce to speed up the fermentation process. Tương hột is also used as a condiment for braised fish, tofu or vegetables. When blended it can be used as a component in the dipping sauce for fresh spring rolls.
Image source: 2.bp.blogspot.com
Vietnamese tương and Japanese miso
If you love Japanese cuisine, you have probably tried miso soup, the Japanese comfort food made with miso paste, seaweed, tofu and green onions. However, not many people know that miso is actually the Japanese version of fermented soybean paste. Miso is similar to Vietnamese tương in components and production methods but with some differences.
First, in Japan soybeans are not roasted before boiling. They are soaked overnight instead, so the boiled beans are much softer and can be pounded into a thick, fine paste. Second, steamed rice is mixed with industrially produced koji starter, and fermented for a few days, to become kome koji (rice mold). Finally, soybean paste and kome koji are mixed together with salt and put into a jar. The ingredients need to be weighted to pressurize the mixture. This is done with a heavy bag as in this video. The jar is then covered for a month-long fermentation process.
Video source: JapaneseCooking101
Vietnamese fermented soybean paste is just as nutritious as its Japanese cousin, and even more versatile. It can be added to variations on the country’s much-loved braised fish (cá kho), used as a dipping sauce for the famed gỏi cuốn, or used as a condiment in many vegetarian dishes. The options are endless.
Which image first comes to mind when you think of Vietnamese phở? A hot bowl of rice noodles in beef-bone broth, served with various additives that differ depending on geographical origin? Well, there are far more wonderful dishes made from bánh phở than you may think.
The Great Phở Debate: North Vs South
Due to its versatility and popularity, Vietnamese eat phở at any time of the day almost every day. However, there is nonstop discussion among Vietnamese over which phở tastes better, the Northern or Southern version?
It only takes one look at a bowl of phở to recognise its origin.
Phở Bắc (Northern Phở)
Phở is believed to have originated in Northern Vietnam.
Primarily, Northern phở has an intense and delicate flavour due to its clear and simple broth. Beside the beef bone, anise, cloves and cinnamon harmonised into one subtle undertone flavour, Hanoians prefer eating phở tái (rare beef)—phở served with thinly sliced rare beef cooked quickly in the hot broth.
Condiments such as green onions, thinly sliced white onion, chopped cilantro or mint are put on top rather than served alongside.
Phở Bắc is known for its simplicity. Image source: Mark Wiens
Where to try it: Phở Bát Đàn
Address: 49 Bat Dan Street, Cua Dong Ward, Hoan Kiem District, Hanoi Opening hours: 6:00-10:00 AM; 6:00-8:30 PM Phone: 024 6683 3535
Phở Nam (Southern Phở)
In Southern Vietnam, with its abundant produce, herbs and other ingredients are used liberally in cooking. The Southern phở is often served in bigger bowls, with loads of garnish — mint, cilantro, rice paddy herb, sawtooth herb, bean sprouts, lime, chilli, basil and hoisin sauce, for instance. The broth is even prepared with other ingredients such as chicken or tripe.
While Hanoians prefer a dish with a broth-based soup, Saigonese are much likelier to prefer a well self-seasoned one, using hoisin sauce, Thai basil, veggies, lime, green onions, mint, cilantro and bean sprouts, and the optional chilli or sriracha sauce to enrich the broth’s flavour.
Phở Nam with lavish condiments served alongside. Image source: i.pinimg.com
Where to try it: Phở Hòa Pasteur
Address: 260C Pasteur St, Ward 8, District 3, HCMC Opening hours: 6:00 AM-12:00 AM Phone: 838297943
Watch a video of YouTuber Sonny Side from the Best Ever Food Review Show Channel trying phở bắc and phở nam:
Video source: Best Ever Food Review Show
More Phở Varieties
Apart from the famous rice noodle soup, there are six popular phở options you should definitely try.
Phở Gà — Vietnamese Noodle Chicken Soup
If you are looking for a lighter version of phở, go for phở gà. This dish is said to have emerged in 1930s in response to a government ban on slaughtering cows. Over the years it was finally recognised as one of Vietnam’s specialities. Nowadays, many eatery shophouses serve phở gà exclusively.
The broth is clear, light and gently flavoured with a slight pepperiness. It is not particularly fragrant, relying on the condiments and herbs for complexity of flavour. Each bowl is served with a little plate of Thai basil, curls of shredded morning glory and bean sprouts.
Phở Gà with with its clear broth, topped with curls of shredded morning glory and bean sprouts. Image source: assets.epicurious.com
Where to try it: Phở Miến Gà Kỳ Đồng Address: 14/5 Ky Dong St, District 3, HCMC Opening hours: 5:00 AM-1:30 AM Phone: 028 3843 5630
Turn left from Ky Dong Street into Hem 14 and head down to number five; there’s a real sense of industry here, the shop is likely to be full. Good dishes always take time. You can order your broth with customised options such as hủ tiếu, bún, mì trụng, mì gói or bánh phở. Don’t forget to order a cup of cà phê sữa đá (Vietnamese milk coffee) and enjoy your meal.
At first sight, it is a simple dish, made from fried rice noodles with beef, loads of oyster-like bean sprouts, onions and spring onions. Dark soy sauce is added to give the noodles their attractive and intense brown colour. What makes this simple dish stand out is probably the smoky flavour. To get that special flavour, the dish needs preparing in a very hot wok by a skilled cook. In case you don’t want beef, there are also options with chicken or shrimp and even pork.
Phở xào bò, with its attractive and intense brown colour. Image source: cdn.tgdd.vn
We ordered a dish of stir-fried phở with beef in Bat Dan shophouse eatery, which we accidentally bumped into when strolling down Mieu Noi Street. The dish’s quality was way beyond our expectation and the owners were also very friendly. The price was clearly posted up on the menu so we didn’t have to worry about being ripped off.
Price: Normally, a dish of Phở xào costs around VND45.000.
Phở cuốn is probably a perfect choice if you are on a diet. It is considered the healthiest option among all types of phở, and became a part of Hanoi cuisine in the last two decades.
In order to make phở cuốn, Vietnamese people use uncut sheets of bánh phở to roll with beef, lettuce, and other spice veggies. A highlight of phở cuốn is the light sauce made of fish sauce, vinegar, sugar, garlic and chili served alongside.
Phở cuốn is considered the healthiest option among all types of Phở. Image source: icachlam.vn
Price: VND100,000 for two people
Where to try it: Phở cuốn Thanh Hằng Address: 29B Ngu Xa St, Truc Bach Ward, Ba Dinh District, Hanoi Opening hours: 8 AM-10 PM Phone: 98 316 03 17
Local insight: We also ordered a dish of Vietnamese spring rolls (nem or chả giò) with the phở cuốn, definitely a perfect combination. If this is your first visit to Ngu Xa street, you might get annoyed by the enthusiastic staff of the shophouse eateries here. The solution is to search for one shop that you like/are recommended and stick to it.
Phở Chiên Phồng — Deep Fried Phở (Rice Noodles) with Beef Sauce
The phở most favoured by foreigners is probably phở chiên phồng, which looks like piles of fried pillows topped with saucy meat and greens.
Small stacks of bánh phở, which is slightly larger than a postage stamp, are tossed in a wok with bubbling hot oil until they transform into golden and crispy cushions. These cushions are then scattered on a plate and smothered in thick sauce, fried beef, green broccoli or lettuce. The crispy crunch of fried noodles, a brittle of beef, the natural sweetness from veggies and the tasty sauce make this a memorable experience.
Phở chiên phồng is popular among foreigners. Image source: 4.bp.blogspot.com
Local insight: If you can’t decide what to eat, order different dishes and share them with friends. Don’t hesitate to ask for personal bowls, the staff are more than willing to provide them.
Where to try it: Phở cuốn 31 Address: 31 Ngu Xa, Truc Bach, Ba Dinh District, Hanoi Opening hours: 24/24 Phone: 437153679
Phở Chua — Sour Pho
Not complex or classy, this dish captures the different cultures of Northern Vietnam. A delicious bowl of phở chua contains six main ingredients: noodles, sour sauce, pickles, peanuts and Northern sauce. For delicious noodles, choose the “pink rice” which is mostly planted in the Northwest region. The sour sauce is taken from the pickle jar.
Phở chua is more delicious if it is paired with the chili sauce favoured by the Northern people. Image source: asiatourist.co
Local insight: You might not like this dish at first, but you’ll change your mind as you become more familiar with it.
Where to try it: Phở Chua Thành Address: 242/101 Nguyen Thien Thuat Street, Ward 3, District 3, HCMC Opening hours: 3:30-7:30 PM
Phở trộn — Rice Noodle Salad
Flat rice noodles, a pork chop, herbs, peanuts and dried scallions are added to a bowl before a spoonful of sour sauce is sprinkled on top, giving this dish an extraordinary taste. The sauce is the key ingredient: no rice noodle salad is complete without it. That’s why vendors distinguish themselves by owning a “secret” recipe. It is likely you’ll never experience the same flavour of this dish in Hanoi.
Phở trộn is beautifully topped with pork chops, herbs, peanuts and dried scallions. Image source: trbimg.com
Local insight: The sour sauce already lightens the flavour, but some people prefer drizzling a little less juice over the meat. Mix everything together and enjoy!
Want to experience something more out of the ordinary? Check these dishes created by phở lovers around the world.
A phở option for fast-food lovers. Eat it like a burger but get the taste of phở. Burger phở is made with deep-fried rice-noodle buns, Vietnamese-style coleslaw and juicy fried beef. The side servings are a fragrant phở stock with strong notes of roasted small spring onion, along with a dipping bowl of Hoisin and Sriracha sauce.
Burger Phở looks like a fantastic combination of phở ingredients in burger form. Image source: sea-globe-xdu34h413chai.stackpathdns.com
Learn how to cook Phở Burger in this video:
Video source: Foodbeast
Phở + Burrito = Phorrito
Phorrito gives Vietnamese food a Mexican twist. Made with thinly sliced rib-eye steak, bean sprouts, cilantro, onions, Thai basil, jalapeño, lime juice and phở noodles, the burrito is wrapped in a large flour tortilla and served with sriracha and hoisin sauce. It tastes surprisingly like a bowl of phở.
What's phở stuffed into a burrito called? A phoritto! Image source: assets.adamriff.com
Watch this video to learn how to cook it:
Video source: INSIDER
An interesting harmony of Italian and Vietnamese cuisine, pho pizza with its crispy base is made with deep-fried rice noodles topped with stir-fried beef and veggies. Sprinkle some pepper, fried shallots and chili slices on top and that’s it. Pho pizza best served while it’s hot and the base is still crispy.
An interesting combination of Italian and Vietnamese cuisine, phở pizza. Image source: cdn.foodbeast.com
Check the recipe in this video:
Video source: Foodbeast
Banner Image source: ibb.co
Essential Vietnamese New Year Foods - Central food
While Vietnam’s northern people welcome Tet with peach blossoms, green bánh chưng cakes, pickled onions and frozen meat (a tradition we covered extensively in a previous article), the people of Central Vietnam greet this time of year with a distinct meal featuring yellow apricots, fermented pork rolls and a host other traditional dishes. To borrow a colloquialism, same same but different: this region’s dishes and food cultures have a distinguished and wholly different style from North and South Vietnam.
A Hard Life Begets a Taste for Strong Flavors
Central Vietnam is known as the region with the longest coastline in the country, which suffers the most from extreme weather as a result. This combination of geography and weather conditions there have deeply shaped Central people’s custom and lifestyle. They are believed to be the hardest working and the most economizing Vietnamese.
These natural conditions have driven the region’s nutritional choices. To economize, they complete their meal with ample amounts of white rice. Also, because most central families work in fisheries, they have to preserve seafood with processes that give it with extra flavor. Because of this, Central people tend to prefer salty, spicy and fermented foods. Fermented foods are served during economic downturns and severe weather conditions, and food that are spicy and salty help them combat the numbing cold of winters.
As the Year of the Dog draws close, Vietnam’s Central families are also carefully preparing foods for the first of many days of feasting and merrymaking to come. Let's learn what a typical Central Vietnam family serves during the Lunar New Year.
Bánh Tét (Tet Cake or Vietnamese Round Glutinous Rice Cake)
When celebrating Tet with food, Vietnamese say it "ăn Tết". Maybe you don’t know Vietnamese, but the word "Tét" should sound familiar!
Like bánh chưng, bánh tét also represents heaven and the earth. It also emphasizes the importance of rice in the life of Vietnamese people. During Tet, people of Central Vietnam put a pair of Tet cakes on the altar to worship the ancestors. The first three days of the New Year are the perfect time for family and friends visit, and bánh tét is an ideal dish to serve to guests coming to the house.
Image source: st.phunuonline.com.vn
This Tet specialty is made with sticky rice and filled with pork fat and beans that are seasoned with black pepper and shallots. It’s wrapped in banana leaves giving it an appealing pale green color and a slightly leafy taste. To prevent the banana leaf from coming apart while it’s cooking, people wrap it several times with plastic ribbon before steaming.
How was bánh tét first created? Some studies have claimed that bánh tét is a different version of bánh chưng—a similar food which is also stuffed with beans and pork—but this one is presented in a cylindrical shape due to the process of southward expansion in the 17th century. According to these studies, when Vietnam expanded southward to capture the former territory of Champa Kingdom, the dish was adapted to the colonized peoples tastes. Bánh tét was thus shaped by a desire to affect the linga, a phallic-shaped post associated with the deity Siva, according to Cham belief. The culture’s artistic productions prominently feature rods and poles for this reason.
Image source: 3.bp.blogspot.com
One serving contains a small, neat and beautiful slices of bánh tét. Vietnamese are also known to enjoy the dish fried, which gives the bánh tét a delicious, chewy crispness.
Image source: dukhach.net
Watch a video to show how bánh tét is packed:
Video source: Hướng Nghiệp Á Âu
Dưa Món (Pickled Vegetables)
Just as bánh chưng is typically paired with onion pickles in the North, bánh tét goes along with dưa món (vegetable pickles). It’s not the đồ chua (pickled vegetable) you have experienced in Vietnamese bánh mì before. The vegetables in dưa món carry a distinct, extra crunchy texture.
What’s the secret to this textural peculiarity?
To answer this question, start by looking at the dried vegetables. People from Central Vietnam usually dry carrots and radishes in the sun for a few days until the vegetables get perfectly dried.
Image source: jamja.vn
These dried veggies will soak up tons of flavor when cooked instead of going soggy like they otherwise would. They’ll hold texture even after sitting in the fish sauce for a few days. They remain crunchy with an al dente bite that’s truly addicting.
If it's impossible to dry your vegetables due to cloud cover or pollution, just use your oven. Set it on the lowest heat with the over door cracked open for three to four hours or if you have a gas stove give it about five to six hours with just the pilot light on. Follow these instructions and you can also achieve that same appropriate texture.
A properly executed dish of dưa món carries the aroma, flavor, and sweetness of fish sauce and sugar as well as the crunchiness of papaya. The added daikon compliments the beautiful vivid color of carrots.
Learn how to make authentic Vietnamese dưa món:
Video source: RunAwayRice
Nem chua (Fermented Pork Roll)
Nem chua is an indispensable dish of the Central Vietnamese Tet tradition. It is made from fresh pureed pork mixed with pork skin, marinated with spices, pepper, chili, all of which is fermented before becoming ripe for consumption.
Image source: opentour.vn
Some won’t dare to eat nem chua at first as they know this dish is made from completely raw pork. However, once you give it a try, you will slowly fall for its addictive light sourness, sweetness, crunchiness, spiciness, and the fragrance blended on their tongue.
Each province presents their sense of flavour and natural resources by using different leaves as wrapping materials. For example, Ninh Hoa’s nem chua wears gooseberry leaves, Binh Dinh’s nem chua goes with guava leaves. These wrapping materials also contribute greatly to the flavor of each fermented pork roll.
Image source: wiki-travel.com.vn
With close inspection, it’s easy to see that nem chua has two layers of wrapping. It has a layer of interior leaves, which decide the taste of nem chua mentioned above. The other is outer leaves, which are usually banana leaves. The banana leaf layer's thickness depends on how deeply fermented one would like their nem chua (more leaf means more fermentation). Normally, two layers of banana leaves are laid crisscross.
If you can’t afford to make it your own, no worry. Here are some of tips from the people of Central Vietnam to find the best nem chua. First, a well done nem chua must have dried surface. Second, it should have a slightly pink color, firm meat and reasonable sourness.
Nem chua can be eaten plain or served with wine in amongst a Tet feast. Each region has different ways to evaluate the flavor of the dish. Though North’s people prefer its original sourness, people from Central and South Vietnam usually add sugar, garlic, chili, and pepper to increase the spiciness and sweetness of nem chua.
Thịt heo ngâm mắm (Meat Soaked in Fish Sauce)
While Tet holiday could be tempting you with loads of nutritious, fatty foods, this rustic dish of meat soaked in fish sauce rolled in rice paper with various raw veggies, herbs, pickled vegetables is even more satisfying.
Meat soaked in fish sauce is a simple, flavorful yet super-easy-to-make dish. This charming treat is a traditional dish at a Tet meal in Central Vietnam. Over centuries and generations, Central Vietnam’s families still love to have a dish of meat soaked in fish sauce at their Lunar New Year feast.
Image source: jamja.vn
For locals, a roll of thịt ngâm mắm is well rounded and balanced flavour wise. The salty taste of the dish coupled with veggies dipped in sweet fish sauce play nicely against the spiciness of chili, pepper, garlic, and ginger to together create an exceptional culinary experience.
Mắm Tôm Chua (Fermented Shrimp Sauce)
If we’re going to talk about Central Vietnamese cuisine, we just can’t leave out its famous dish: mắm. And, at this time of year, mắm tôm chua is proudly in attendance in a traditional Tet meal. Unlike Mắm tôm—the well-known shrimp sauce that has dark purple color and smooth surface—sour shrimp sauce owes its appealing orange color to the shrimp.
In order to make this sauce, the shrimp must be cleaned with salt water and slightly cooked in a strong rice wine. Carefully mix the shrimp with sticky rice, sliced galangal, garlic and chili before combining the mixture into a jar. Everything is covered with guava leaves and left for five to seven days.
Image source: tholovesfood.files.wordpress.com
Mắm tôm chua is the best paired with thịt heo luộc (boiled pork), rolled in paper rice cake with loads of garnish including curly salad greens, cucumber, mint, herbs.
Wait. Did we forget something? Sauces!
Pour crushed garlic, chili, and sugar into the bowl of sour shrimp sauce, and mix them well with a spoon. Season the mixture until it matches your own sense of taste. Finally, squeeze a few drops of lemon in, and your sauce is ready.
Because for over 11 years, as I’ve promoted Vietnam with City Pass Guide, I’ve come to the conclusion that tourism in the country is portrayed all wrong. The essence of what makes Vietnam a special place isn’t its attractions or its monuments or its landmarks. What really makes it stand out is the people and the food. You can’t really export people too much, but you can export food, and Vietnam definitely has one of the most interesting cuisines—especially now that everyone is becoming aware of the importance of eating healthier. Green, light food, diverse food, easy, simple but fresh, which are attributes of the Vietnamese cuisine.
Image source: The Gourmet Gourmand
How will VFL change the experience of eating Vietnamese food?
I hope that we will be able to support the Vietnamese restaurants in order to ensure higher quality and safety standards, an important area in which improvement must be made. Our aim is really to make a stand for Vietnamese cuisine worldwide.
How do you plan to do that?
It’s a long-term goal that requires ample resources and time. And this is what we’re currently building. Vietnamese Food Lovers aims to recruit the best food supply chain stakeholders and to work together with them to support the promotion of Vietnamese cuisine and food, not only marketing-wise, but sales-wise. Vietnamese Food Lovers plans to be active in international trade fairs for hospitality, F&B sectors, gastronomy and other related trade fairs. The aim is to help local producers who are producing quality food-related products to export to the rest of the world. Vietnam has not yet tapped into this huge potential in this huge industry.
Image source: serenitydentalclinic.com
Why do you think Vietnamese cuisine isn’t more widely celebrated in the world?
I think it’s a combination of things. First, Vietnam has truly opened its doors to the rest of the world only for the last 25 years. And for the first 10 years, tourism was very minimal. The second reason is that to make good Vietnamese food you require some basic raw ingredients that are still not yet available in most countries around the world.
VFL now has a website. What’s the purpose of the website, and what can foodies get out of it?
We just launched the English version, with a Vietnamese version coming soon. Basically, the website aims to be a one-door portal where demand and supply can meet in order to do more Vietnamese cooking. That includes recipes, a very large database of food suppliers from around the world, a large database of restaurants and hotels that have an interest in Vietnamese cuisine, and daily news and films and data that is relevant to Vietnamese Food Lovers.
Image source: vietnamtastelondon.com
What are your goals for VFL by 2020?
By 2020 Vietnamese Food Lovers will have organised over eight Vietnamese Food Festivals across Vietnam. We will have received a million pledges of Vietnamese food lovers around the world. Vietnamese Food Lovers will be the largest database of food supply chain and demand contacts worldwide, so we can unite all Vietnamese food lovers under one portal. It will be the largest media agency responsible for promoting both Vietnamese cuisine and Vietnam’s finest food producers.