How to Unite the World's Vietnamese Food Lovers

food - Vietnam: Nov. 27, 2017

Why did you start Vietnamese Food Lovers (VFL)?

Because for over 11 years, as I’ve promoted Vietnam with City Pass Guide, I’ve come to the conclusion that tourism in the country is portrayed all wrong. The essence of what makes Vietnam a special place isn’t its attractions or its monuments or its landmarks. What really makes it stand out is the people and the food. You can’t really export people too much, but you can export food, and Vietnam definitely has one of the most interesting cuisines—especially now that everyone is becoming aware of the importance of eating healthier. Green, light food, diverse food, easy, simple but fresh, which are attributes of the Vietnamese cuisine.

foodImage source: The Gourmet Gourmand

How will VFL change the experience of eating Vietnamese food?

I hope that we will be able to support the Vietnamese restaurants in order to ensure higher quality and safety standards, an important area in which improvement must be made. Our aim is really to make a stand for Vietnamese cuisine worldwide.

How do you plan to do that?

It’s a long-term goal that requires ample resources and time. And this is what we’re currently building. Vietnamese Food Lovers aims to recruit the best food supply chain stakeholders and to work together with them to support the promotion of Vietnamese cuisine and food, not only marketing-wise, but sales-wise. Vietnamese Food Lovers plans to be active in international trade fairs for hospitality, F&B sectors, gastronomy and other related trade fairs. The aim is to help local producers who are producing quality food-related products to export to the rest of the world. Vietnam has not yet tapped into this huge potential in this huge industry.

foodImage source: serenitydentalclinic.com

Why do you think Vietnamese cuisine isn’t more widely celebrated in the world?

I think it’s a combination of things. First, Vietnam has truly opened its doors to the rest of the world only for the last 25 years. And for the first 10 years, tourism was very minimal. The second reason is that to make good Vietnamese food you require some basic raw ingredients that are still not yet available in most countries around the world.

VFL now has a website. What’s the purpose of the website, and what can foodies get out of it?

We just launched the English version, with a Vietnamese version coming soon. Basically, the website aims to be a one-door portal where demand and supply can meet in order to do more Vietnamese cooking. That includes recipes, a very large database of food suppliers from around the world, a large database of restaurants and hotels that have an interest in Vietnamese cuisine, and daily news and films and data that is relevant to Vietnamese Food Lovers.

foodImage source: vietnamtastelondon.com

What are your goals for VFL by 2020?

By 2020 Vietnamese Food Lovers will have organised over eight Vietnamese Food Festivals across Vietnam. We will have received a million pledges of Vietnamese food lovers around the world. Vietnamese Food Lovers will be the largest database of food supply chain and demand contacts worldwide, so we can unite all Vietnamese food lovers under one portal. It will be the largest media agency responsible for promoting both Vietnamese cuisine and Vietnam’s finest food producers.

Banner image source: serenitydentalclinic.com

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