Fashionistas, don’t hold your breath. Phan Thiet has a lot to offer, but your access to designer goods is severely limited here compared to the style magnet that is Ho Chi Minh City.
Most of the clothing scene is centered on beachwear, a fitting industry for the surroundings. A few outlets sell genuine Western brands, such as Rip Curl and Jibe’s, and knockoffs are everywhere. Depending on your taste for quality, you can find slightly damaged goods for a great price.
An easy souvenir to grab is Fish Sauce, one of the icons of the area. There is also a wide range of knick knacks, jewelry, cultural items and other handheld products perfect to bring back. For something truly distinct, pick up a jellyfish leather purse at Cathy Boutique.
All of the best browsing is done in Ham Tien, as Phan Thiet is primarily geared towards locals and Mui Ne is too quiet for much. Stroll up and down the strip and let the right item catch your eye, but be sure to check multiple stores for the best price as many carriers stock the same merchandise.

Where to Shop in Phan Thiet/Mui Ne

Jibe’s Shop

A watersports junkie’s dream, Jibe’s sells anything and everything related to windsurfing, kite surfing, surfing, bodyboarding, sailing and more. High-quality ...

69 Slam

69 Slam was born far far away from all formulaic and watered-down underwear brands. It has grown into a modern ...

Saga Du Mekong

Focusing on casual daytime and evening wear for women, men and children, the high-quality Saga du Mekong range consists of ...

Long Beach Pearl

Long Beach Pearl is a famous pearl jewelry brand of Vietnam. Long Beach Pearl showrooms are located at famous paradise ...

Kim Shop

Forgot your swimsuit? Need some beachwear? Never fear, Kim Shop is here. Labels on offer include Billabong, Roxy, Quiksilver and ...

Cathy Boutique

A boutique specialising in accessories, Cathy Boutique offers a wide selection of original designs made exclusively in Vietnam. With unique ...

Sofia Shopping Center

This centrally located, family-run business sells an assortment of high-quality clothing with a focus on leisure and beach apparel. There ...

More Where to Shop Venues

Jibe’s Shop

A watersports junkie’s dream, Jibe’s sells anything and everything related to windsurfing, kite surfing, surfing, bodyboarding, sailing and more. High-quality ...

Saga Du Mekong

Focusing on casual daytime and evening wear for women, men and children, the high-quality Saga du Mekong range consists of ...

Kim Shop

Forgot your swimsuit? Need some beachwear? Never fear, Kim Shop is here. Labels on offer include Billabong, Roxy, Quiksilver and ...

Cathy Boutique

A boutique specialising in accessories, Cathy Boutique offers a wide selection of original designs made exclusively in Vietnam. With unique ...

69 Slam

69 Slam was born far far away from all formulaic and watered-down underwear brands. It has grown into a modern ...

Asian Living

Asian Living offers beautiful jewellery and accessories along with a range of resort and casual wear. Whether you are looking ...

Sofia Shopping Center

This centrally located, family-run business sells an assortment of high-quality clothing with a focus on leisure and beach apparel. There ...

Long Beach Pearl

Long Beach Pearl is a famous pearl jewelry brand of Vietnam. Long Beach Pearl showrooms are located at famous paradise ...

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