Fashionistas, don’t hold your breath. Phan Thiet has a lot to offer, but your access to designer goods is severely limited here compared to the style magnet that is Ho Chi Minh City.
Most of the clothing scene is centered on beachwear, a fitting industry for the surroundings. A few outlets sell genuine Western brands, such as 69 Slam and Jibe’s, and knockoffs are everywhere. Depending on your taste for quality, you can find slightly damaged goods for a great price.
An easy souvenir to grab is Fish Sauce, one of the icons of the area. There is also a wide range of knick knacks, jewelry, cultural items and other handheld products perfect to bring back. For something truly distinct, pick up a jellyfish leather purse at Cathy Boutique.
All of the best browsing is done in Ham Tien, as Phan Thiet is primarily geared towards locals, with only Coop Mart and Lotte Mart serving as shopping hubs. Mui Ne used to be too quiet for much activity, but both the Ham Tien and Mui Ne markets have been rebuilt. Ham Tien has many shops and small malls focused on touristy products, and Mui Ne has a collection of small shops.