Vietnam International Cafe Show 2016

drink - Saigon/HCMC: April 20, 2016

Are you in the coffee sector? A franchise contender, a start-up or manufacturer in the industry? Or do you simply love a nice, hot cup of rich coffee? This May at the Saigon Exhibition & Convention Center (SECC) international event organisers EXPORUM bring the first ever Vietnam International Cafe Show to Saigon. And if you are in any way a fan of quality local coffee, this is the event for you.

As the second largest exporter of coffee worldwide, Vietnam has long been known for its part in the global coffee industry. But what part does that rich, aromatic bean play in a domestic context? Since 2000, Vietnam’s domestic coffee consumption has risen exponentially, clocking up a 13% increase every year. The nation’s traditional “cà phê" is now being gradually re-contextualised alongside a new interest in the Italian espresso and in artisan brew, as part of an exciting new coffee culture that is deliciously Vietnamese.

The Vietnam International Cafe Show is dedicated to celebrating and exhibiting the nation’s coffee industry, both as a leading exporter and as a big contender in Asia’s flourishing coffee culture. One hundred exhibitors from across Vietnam will exhibit at the show, from local start-up coffee businesses to global chains, equipment manufacturers, interior designers, raw material providers and complementary businesses in tea, desserts and baked goods.

Though a definite must-see for anyone who enjoys quality coffee, this exhibition is perhaps even more significant for the members of Vietnam’s coffee industry, as it introduces the international brand “Cafe Show” to the nation. First launched in Seoul, Korea by EXPORUM, this brand now runs in Beijing, Shanghai, Malaysia and Singapore, linking some of the biggest contenders in the region’s coffee scene. Vietnam is recognised as one of the region’s largest potential markets, both as an exporter of robusta beans and as an epicenter for the development of both traditional and modern coffee culture, and the introduction of Cafe Show to the country represents Vietnam’s next step on Asia’s coffee industry ladder.

This year, Cafe Show will also open the first ever Vietnam National Barista Championship (VNBC) 2016, sanctioned by World Coffee Events (WCE). The VNBC winner will represent Vietnam at the World Barista Championship (WBC) 2016 in Dublin, Ireland, this June. Other concurrent events to the Vietnam International Cafe Show include the WBC All Stars, Sweet Class, and the Coffee and Beverage Demonstration.

The Vietnam International Coffee Show will be held for three days from May 12 to May 14 from 9:00 a.m. to 5:30 p.m. at the Saigon Exhibition & Convention Center (SECC), Saigon’s largest and most modern exhibition and convention center. For more information please visit www.cafeshow.com.vn.