It was 1969, in the midst of wartime. Men were sent off to fight, while women were left home. The wives, daughters, friends and lovers of those sent into enemy lines wanted to gift the troops handkerchiefs and pillowcases, and suddenly a market was born.
Tan My, then a small shop in a narrow alley, was the first on Hang Gai to sell silk and embroidery, before the famous street became known as Hanoi’s Silk Street. In addition to pillowcases and handkerchiefs, it sold clothing, bed linen, tableclothes, cushion covers and more.
Bach Thi Ngai, the original owner of Tan My, came from a silk village. She learned some of her patterns from French customers when she was a child, employing them in her shop, with an added emphasis on tradition, quality and service, with everything done by hand and by professionals. The shop’s reputation grew, as did Hang Gai. The tradition has been continued and developed by her daughter, Do Thanh Huong.
The Second Shop Opens
Tan My Design opened its second shop in 2009, headed by Ms. Huong and her daughter, making this a three-generation business. The three-level, 1,000 square meter shop is a contemporary emporium of gorgeous fabrics and fashion, silk products, lacquerware, art pieces, jewellery, accessories and more. Anyone with a penchant for fashion or art will enjoy a stroll through the large space. It’s the biggest and most impressive store of its kind in Vietnam.
Forty designers currently supply Tan My Design, including its own embroidered items from its original shop across the street. Notable designers include Ipa-Nima, My Way Decor, Chula (a Spanish couple who does fashion for women), Catherine Denoual (a boutique that designs high quality linen, bathrobes and more), Ha Truong (fashion for women), Minh Hanh, Pascale Dang (lacquerware), Harmony, and Dinh Cong Dat (art and more).
Decor, Chula (a Spanish couple who does fashion for women), Catherine Denoual (a boutique that designs high quality linen, bathrobes and more), Ha Truong (fashion for women), Minh Hanh, Pascale Dang (lacquerware), Harmony, and Dinh Cong Dat (art and more).
Tan My and Tan My Design’s high dedication to quality and aesthetics has attracted tourists and locals alike, royalty, presidents (including Bill Clinton recently), dignitaries, celebrities and others. There is no online shop - Tan My sells and ships from their shop alone. Those who are curious travel to the shop in person.
Hang Gai’s Masterpiece
There are certain strict criteria for all items that enter the shop. All products must be made in Vietnam, have a unique design, and meet Tan My’s high quality standards.
Guests occasionally stop by months or years later to see how the shop has grown. The unique space will remain unique - Tan My Design has no plans of opening multiple outlets, they simply expand their current location with additional floorspace, product range and layout. The shop’s appeal is not only in its products, but the architecture of the building, the location and the history.
Tradition & Innovation
Tradition has always been part of Tan My and Tan My Design, and much like the ancient art of embroidery, the deep-rooted roles of culture, country and art are entwined with modern concepts at Tan My Design. This is a place of generations - soon there will be four behind the name, bringing fresh perspectives to the shop layout and product selection, yet the core principles of value, quality and service will always remain the same.
Tan My Design in Hanoi remains the most popular shopping space on Hang Gai, and one of the premier fabric, embroidery and handicraft shops in the country. This is thanks to generations of dedication to beauty, tradition and innovation.