Singapore based Pan Pacific Hotels Group (PPHG) is expanding its brand into Vietnam’s capital city with the acquisition of of the former Sofitel Plaza Hanoi. The iconic Hotel was purchased as long ago as 2001, in a joint venture with Hanoi Construction Corporation, but has still been operating under the Sofitel brand. However, as of 1 October 2016, it will be rebranded as the Pan Pacific Hanoi. The lobby, lobby bar, all-day dining restaurant and meeting space will be completely refurbished.
Seeking to deliver their brand promise of “Your refreshing Pacific experience” PPHG hope to create a feeling of sense and calm within the chaos of Vietnam’s capital city. Their style is that of blending the cultures and heritage from around the Pacific Rim.
The hotel has 56 serviced suites and 273 guest rooms. Located on the edge of The Old Quarter, the beautiful structure overlooks the West Lake and the Red River. This is a desirable location that is conveniently close to the main business district.
This is a bold and exciting step for PPHG, entering into the Vietnamese market and with such an iconic and important hotel as this. They are keen to establish a presence in gateway cities within the Asia-Pacific region. Bernold Schroeder, Chief Executive Officer, Pan Pacific Hotels Group said, “We are committed to Vietnam as a strategic growth market as it ushers in a new phase of exciting developments in travel and tourism.”