Understanding Vietnam’s History Through Food

By: Molly Headley

The history of Vietnam is as complex as it is fascinating. Travel back in time with us to the days of peasants and emperors, colonisation and revolutions to discover the lineage of some of Vietnam’s most essential dishes. Here’s how phở , bánh xèo and cà phê sữa đá shine a light into a complex country.

An Early Start, and the Birth of Noodles

The known history of Vietnam began around 12,000 BC, when the indigenous people of Vietnam settled in the Hong River Valley. There it was possible to sustain life through hunting and harvesting plants.

Six thousand years later we can see evidence of agricultural advances, and the Vietnamese people began wet rice farming. This rice, as well as the herbs, plants, fish and meat readily available on the fertile lands of Vietnam, was the early base of the Vietnamese diet.

foodImage source: retailnews.asia

Though rice has always been one of the nutritional staples for the Vietnamese people, the cuisine would eventually evolve as cooking tools became more sophisticated, and as the influences from other countries became stronger.

In the 2nd century BC, the entirety of what was then known as Nam Viet was considered to be a Chinese province. For 1,000 years the Vietnamese people would live under the reign of various Chinese dynasties, and this proximity, though often fraught with political strife, would have a by-product: noodles.

Noodles were invented in China sometime around the time of the East Han Dynasty. Originally made with millet or other grains native to China, the recipe soon expanded to include new forms made with wheat, rice and eggs. These noodles and the techniques needed to create them were exported to Vietnam; soon they were being used in different and delicious ways.

foodImage source: fthmb.tqn.com

Here we are, more than 2,000 years in the past, and noodles have come to Vietnam, so this must be when phở was invented, right? Wrong. Surprisingly, phở, the most famous Vietnamese dish in the world, was only created in Northern Vietnam in the early 20th century. By then the Chinese rule in Vietnam had long come to an end and the colonialist French had arrived on scene. From 1887 to 1954, Vietnam was an essential part of French Indochina, and the strong culinary influences of la cuisine Francaise in modern Vietnamese food can still be seen today.

A French Touch

The fusion of Vietnamese noodles and herbs with a French beef broth is likely the basis for the original phở. In addition, the word for the soup itself has French roots. The French word pot-au-feu literally translates to pot in the fire. A pot-au-feu is traditionally made by boiling beef bones and vegetables in water and then adding meat to make a soup. If you pronounce phở so that it rhymes with ‘duh’, you will get pretty close to feu, the French word for fire.

foodImage source: cms.splendidtable.org

Like pot-au-feu, phở had a humble beginning as peasant food. Nomadic vendors, from the village of Van Cu in the Nam Dinh province, could be seen in the early 1900s walking with flexible sticks balanced across their shoulders and two huge barrels of soup attached to either side. They sold the soup to anyone interested in a good meal on the roads outside of Hanoi.

Chinese migrant workers loved the soup because it reminded them of food from home. French missionaries and colonial settlers loved it because of the rich, meaty broth. The Vietnamese loved it because of its flexibility in regards to ingredients, and the fact that boiling the broth for so long would also rid it of any bacteria. And today? The various options are plentiful.

The Legacy Continues

The flavourful mix of cultures didn’t end with phở. The Vietnamese took the French baguette, filled it with their signature marinated meats, seafood, paté or eggs, added herbs, pickled vegetables and chili and called it a bánh mì.

Bánh xèo, a thin pancake filled with bean sprouts, shrimp, and pork, could have some roots in the French crepe, except instead of using wheat flour, eggs and milk to create the batter, the bánh xèo is made of rice flour, water and turmeric, ingredients far more readily available in Vietnam than the dairy-filled French version.

Video source: Best Ever Food Review Show

Chocolate and coffee brought over by European colonialists were adopted by the Vietnamese and turned into sô cô la and cà phê. Now, rather than the milk chocolates of Europe, the Vietnamese favour chocolate so dark and intense it is almost black. Cà phê is brewed strong and has a hefty dose of condensed milk poured into it to make it rich and sweet. French colonial rule in Indochina was wiped out during World War II but the fusion of the two cuisines still remains inexorably linked.

At the Geneva Convention in 1954, Vietnam was split in two and many Northerners migrated to the South, bringing their recipes with them. In the South, the year-round sun makes the land more fertile than in the North. Cooks in the South began to add suddenly available produce like herbs, lime, and bean sprouts to the phở mix. The broth became spicier and more dominantly sour. This Southern-style phở has now become the international standard.

foodImage source: i.ytimg.com

After the American War, hundreds of thousands of Southern Vietnamese journeyed to other countries. Many of these immigrants made their living by opening restaurants and sharing their cuisine with their fellow immigrants, as well as their new compatriots.

Beauty Through Adversity

As Vietnamese cuisine began to find a foothold all around the world, rice production hit an all time low back home. Changes to the structure of farming decreased motivation and led to widespread rice shortages.

In addition to the low food production, much of Vietnam’s agricultural land had been damaged during the war. Rice paddies were laden with mines and Agent Orange had seeped into the soil. Nobody, not even those who had previously enjoyed the benefits of being in the upper echelons of society, had enough rice for three meals a day. People were forced to mix their rice with white potatoes, sweet potatoes, and sorghum, a grain known for being particularly difficult to chew. By the 1980s Vietnam was ranked as one of the poorest nations in the world.

foodImage source: file.ejatlas.org

Now Vietnam has undergone a remarkable transformation and famine has turned to abundance. The country is the fifth-largest exporter of rice in the world. Vietnamese parents are now more apt to overfeed their children rather than underfeed them, because after all the years of malnutrition, a chubby child is now considered to be healthier and more attractive.

Newfound prosperity has also changed the food culture in Vietnam, leading to some growing pains. Concerns about ‘dirty’ food, fast food and obesity are on the rise, as Vietnam attempts to find its balance between increased wealth and decreased health.

Despite these issues, Vietnam is enjoying a culinary heyday. The ability to reinvent, renew, refresh, while staying true to one’s origins are things all chefs should aspire to, and that Vietnamese tastemakers have been able to accomplish. Walk down any street in Vietnam and you will find restaurants and cafes spilling out onto the sidewalks. From meat grilled on makeshift BBQs in the middle of a busy intersection to high-class restaurants serving only the most refined dishes, the flavours and fundamentals of Vietnamese food delight the palate and surprise the senses.

foodImage source: blog.topdeck.travel

From a new interest in food tourism to the increased popularity of Vietnamese food overseas, the culinary path of Vietnam is continuing to evolve. So what’s next? Perhaps, Vietnamese cuisine will be inspired by the Western farm-to-table movement. Or maybe it will go down the road of mass-marketing and we’ll find our favourite Vietnamese chefs hawking frozen phở dinners on TV. Regardless, one thing remains clear: the Vietnamese people have been able to weather wars and occupations, famine, and feast, all the while adapting and transforming their remarkable culinary heritage. Whatever’s next is sure to be delicious.

Banner Image source: nyhavn.dk


2016 Valentine’s Day Deals in Vietnam

By: Trung Vo

Love is everywhere this season! Valentine’s Day is approaching fast - do you know what you’ll be doing for you special someone? Check out our lovely Vietnamese Valentine’s Day deals below - we chose the most romantic venues and the best offers so you won’t be running around like mad this February 14th. Moreover, for local insight and extra information about great dining places, lovely sights and cool drinks, see the rest of our website, where you can always find some places to fit you and your partner. Put on your best suit/dress and impress your loved ones with your marvelous preparation.


SHERATON HANOI HOTEL

Time: 6th - 14th February

Oven D’or Restaurant

  • VND1,300,000 ++/ set, includes 01 glass of Rose sparkling wine, free flow of beer, wine and soft drinks.

Hemispheres Restaurant

  • VND3,000,000++/set (wine pairing set dinner)

Reservation and more


SOFITEL PLAZA HANOI

Summit Romance

A magnifique date with roses, flavorful cocktails, desserts with live entertainment under the star-studded sky.

- Venue: Summit Lounge, 20th floor

- Price: VND880,000++/couple

Romantic Dinner

A lovely dinner with Champagne Cocktail, Seafood and Carvery Buffet plus special gifts for the ladies and live violin performance.

- Venue: Brasserie Westlake Restaurant

- Price: VND2,250,000++/couple

Reservation and more


HOTEL DE L'OPERA HANOI - MGALLERY

Some Enchanted Evening

Venue: Cafe Lautrec

Price: VND1,400,000++/person, five-course menu and a glass of champagne.

Reservation and more


HILTON HANOI OPERA

Immersed in a truly romantic atmosphere, enjoy this special menu for Valentine’s Day with your loved one at Hilton Hanoi Opera.

Price: VND1,355,000++/couple (included 02 glasses of champagne/wine/beer)

Additional beverage packages:

- VND300,000++/person for free flow of champagne, house wine, beer, soft drink.

- VND200,000++/person for free flow of house wine, beer, soft drink.

Express your feeling to your sweetheart in a unique way and make this an unforgettable day for both of you.

Combo of Valentine cakes with tea/coffee: VND250,000++ at Lobby Lounge Hilton Hanoi Opera

Reservation and more


NOVOTEL DANANG PREMIER HAN RIVER

- Package 1: The Cupid's Arrow – Priced at VND 1,999,000++/couple 6 p.m. – 9 p.m. at The Square Restaurant (level 4)

- Package 2: Endless Love – Priced at VND 2,333,000++/couple 6 p.m. – 9 p.m. at Premier Executive Lounge (level 29)

Reservation and more


NOVOTEL NHA TRANG

Be my Valentine

Special dinner by the pool for VND 735,000++/ person, includes chocolate, 5 dishes with pairing wines and romantic live acoustic music.

Reservation and more


NEW WORLD SAIGON HOTEL

In the Mood for Love

Time: 14th February 2016

- Parkview: Lunch buffet for VND610,000++/person- Dinner buffet for VND910,000++/person, feature seafood including lobster, sparkling wine, chocolate, and a keepsake photo to mark the occasion.

- Dynasty: Set menu for two for VND1,500,000++/ couple, inclusive of complimentary sparkling wine, on-premise photos and a takeaway gift.

Reservation and more


LE MÉRIDIEN SAIGON

Valentine 2016 is coming along with the Lunar New Year, on this 14 February, choose out of the couple Romantic Valentine’s dinners at Le Méridien Saigon:

- Latest Recipe – Dinner Buffet from VND1,100,000++ per person

- Bamboo Chic – Set Menu from VND1,300,000++ per person

Complimentary a lovely rose and a glass of Champagne for couples.

Reservation and more


INTERCONTINENTAL ASIANA SAIGON

Romantic Valentine’s Day

February 14th from 6 p.m. to 10 p.m.

- Market 39: Buffet dinner from VDN1,688,000++/person, includes free flow of champagne, wine, beer and soft drinks.

- Residences: Romantic Set Menu for VND1,488,000++/person and VND2,800,000++/couple, includes two glasses of Bollinger Rose champagne, free flow of beer or house wine.

Reservation and more


EASTIN GRAND HOTEL

Sweet Indulgence, Sweet Valentine

Time: February 1st- 15th

Accommodation: VND1,800,000++/couple, inclusive of:

- Accommodation with an upgrade to Deluxe Room for an overnight stay or day use

- Breakfast Buffet for 2 persons

- Complimentary bottle of sparkling wine when dining at the Grand Buffet Dinner or enjoy 25% off our Grand Buffet Dinner

Reservation and more


THE LOG RESTAURANT AT ROOFTOP GEM CENTER

A Sweet Love Story on a “Tree - House”

A detectable candlelit night out filled with roses, indulge in the irresistible flavors of premium culinary cuisine at the unique rooftop dining space.

- Set Menu: VND1,400,000++/pax, 5 courses featuring Duck Breast Stuffed With Foie Gras Served With Melon Salad In Honey Sauce, Grilled Lobster In Orange Butter Sauce, Baked Tenderloin In Apple Sauce...

- Buffet dinner: VND1,600,000++/pax dinner with more than 120 amazingly delicious dishes. Full of choices from fresh seafood such as lobsters, oysters, crabs…to an array of mouthwatering international dishes, freshly made soups, salads and even dim sum.

Price includes free flow of soft drinks

Reservation and more


LA VILLA FRENCH RESTAURANT

Special Valentine Menu prepared by Chef Thierry Mounon

Price: VND1,990,000++/person (violin players during dinner)

Reservation and more



How to Unite the World's Vietnamese Food Lovers

By: Keely Burkey

Why did you start Vietnamese Food Lovers (VFL)?

Because for over 11 years, as I’ve promoted Vietnam with City Pass Guide, I’ve come to the conclusion that tourism in the country is portrayed all wrong. The essence of what makes Vietnam a special place isn’t its attractions or its monuments or its landmarks. What really makes it stand out is the people and the food. You can’t really export people too much, but you can export food, and Vietnam definitely has one of the most interesting cuisines—especially now that everyone is becoming aware of the importance of eating healthier. Green, light food, diverse food, easy, simple but fresh, which are attributes of the Vietnamese cuisine.

foodImage source: The Gourmet Gourmand

How will VFL change the experience of eating Vietnamese food?

I hope that we will be able to support the Vietnamese restaurants in order to ensure higher quality and safety standards, an important area in which improvement must be made. Our aim is really to make a stand for Vietnamese cuisine worldwide.

How do you plan to do that?

It’s a long-term goal that requires ample resources and time. And this is what we’re currently building. Vietnamese Food Lovers aims to recruit the best food supply chain stakeholders and to work together with them to support the promotion of Vietnamese cuisine and food, not only marketing-wise, but sales-wise. Vietnamese Food Lovers plans to be active in international trade fairs for hospitality, F&B sectors, gastronomy and other related trade fairs. The aim is to help local producers who are producing quality food-related products to export to the rest of the world. Vietnam has not yet tapped into this huge potential in this huge industry.

foodImage source: serenitydentalclinic.com

Why do you think Vietnamese cuisine isn’t more widely celebrated in the world?

I think it’s a combination of things. First, Vietnam has truly opened its doors to the rest of the world only for the last 25 years. And for the first 10 years, tourism was very minimal. The second reason is that to make good Vietnamese food you require some basic raw ingredients that are still not yet available in most countries around the world.

VFL now has a website. What’s the purpose of the website, and what can foodies get out of it?

We just launched the English version, with a Vietnamese version coming soon. Basically, the website aims to be a one-door portal where demand and supply can meet in order to do more Vietnamese cooking. That includes recipes, a very large database of food suppliers from around the world, a large database of restaurants and hotels that have an interest in Vietnamese cuisine, and daily news and films and data that is relevant to Vietnamese Food Lovers.

foodImage source: vietnamtastelondon.com

What are your goals for VFL by 2020?

By 2020 Vietnamese Food Lovers will have organised over eight Vietnamese Food Festivals across Vietnam. We will have received a million pledges of Vietnamese food lovers around the world. Vietnamese Food Lovers will be the largest database of food supply chain and demand contacts worldwide, so we can unite all Vietnamese food lovers under one portal. It will be the largest media agency responsible for promoting both Vietnamese cuisine and Vietnam’s finest food producers.

Banner image source: serenitydentalclinic.com


The Story of Tương: Vietnamese Fermented Soybean Paste

By: Tran Thi Minh Hieu

Many people believe that shrimp paste, a typical dipping sauce of Northern Vietnamese villages, is the best sauce to pair with tofu. But since I was a child, I have always preferred my tofu to be dipped in fermented soybean paste, or tương, because its sweeter, lighter smell and taste reminds me of my grandmother, who used to make it at home.

This traditional dipping sauce enjoyed by vegetarian Buddhists is now less popular in the cities, and the recipes and techniques to make good tương are only handed down within individual families. But if you get a chance to try it and compare its taste to other fermented soybean pastes, like miso in Japan and doenjang in Korea, you will find a common, treasured food tradition.

How is it made?

The sauce has a high nutritional value because it is made from soybeans fermented with a type of mold or fungi. To make this mold, sticky rice is steamed, or alternatively, ordinary rice is cooked with less water than usual, and then scattered on a woven tray and covered with leaves to keep the heat. The rice is left to ferment for approximately 7-10 days.

Each family and each region has its own method to make the mold, but the basic principle is the same: fermented rice will generate heat and create an ideal condition for the fungi to grow. Scientists call this type of fungus A. oryzae. It’s also known as koji. This fungi helps to transform rice starch into glucose, resulting in a powdery mixture with a nice golden color and a sweet taste. It is important to keep track of the mold as it develops on the rice, as sometimes other, possibly toxic, types of fungi might develop as well, which will need to be removed.

soybeanImage source: topplus.vn

At the same time, soybeans are roasted and pounded or ground into pieces, and then boiled with water and poured into clay jars. The jars are then covered and put in a sunny ventilated place to ferment. When the rice mold is fully developed, it is mixed into the jars, and the fermentation process will continue for at least 15 to 20 days to create the final product, fermented soybean paste.

soybeanImage source: sapaviet.net

Salt is an indispensable ingredient. Adding the proper amount of salt is important to ensure good taste and long storage time. Salt can be mixed with the mold after it is ready, or added directly into the jar. Either way, the end result is a perfect combination of salty, sweet, and the umami flavour of fermented soybeans.

Watch a traditional fermentation method:

Video source: VTC14 - Thời tiết - Môi trường & Đời sống

Where can you find it?

In Vietnam, fermented soybean paste is mainly used as dipping sauce for dishes served with rice, such as tofu and boiled vegetables. It can also be used as a seasoning when cooking braised fish or braised vegetables. Especially in the North, bánh đúc lạc is a popular snack in rural markets. It is a savoury cake made of rice flour and peanuts, which is then dipped in fermented soybean paste.

soybeanImage source: 1946.vn

Watch this video to learn how to use soybean paste to improve your health:

Video source: sharecare.com

The regions in Vietnam famous for their tradition of making fermented soybean paste include: Bần village in the Hưng Yên province near Hanoi, Cự Đà village in Hanoi, and the Nam Đàn district of Nghệ An province. Many people use tương and tương bần interchangeably to refer to fermented soybean paste. The Bần village has been famous for this product since the late nineteenth century.

In Southern Vietnam there is a type of fermented soybean paste called tương hột. It is made from whole-grain boiled soybeans mixed with ground roasted soybeans, fermented by rice or corn mold, or using ready-made soy sauce to speed up the fermentation process. Tương hột is also used as a condiment for braised fish, tofu or vegetables. When blended it can be used as a component in the dipping sauce for fresh spring rolls.

soybeanImage source: 2.bp.blogspot.com

Vietnamese tương and Japanese miso

If you love Japanese cuisine, you have probably tried miso soup, the Japanese comfort food made with miso paste, seaweed, tofu and green onions. However, not many people know that miso is actually the Japanese version of fermented soybean paste. Miso is similar to Vietnamese tương in components and production methods but with some differences.

First, in Japan soybeans are not roasted before boiling. They are soaked overnight instead, so the boiled beans are much softer and can be pounded into a thick, fine paste. Second, steamed rice is mixed with industrially produced koji starter, and fermented for a few days, to become kome koji (rice mold). Finally, soybean paste and kome koji are mixed together with salt and put into a jar. The ingredients need to be weighted to pressurize the mixture. This is done with a heavy bag as in this video. The jar is then covered for a month-long fermentation process.

Video source: JapaneseCooking101

Vietnamese fermented soybean paste is just as nutritious as its Japanese cousin, and even more versatile. It can be added to variations on the country’s much-loved braised fish (cá kho), used as a dipping sauce for the famed gỏi cuốn, or used as a condiment in many vegetarian dishes. The options are endless.

Banner Image source: web.media.danviet.vn


3 Vietnamese Soups You Must Try

By: Quang Mai

Our writer makes you discover his top 3 Vietnamese soups you must try if you travel to Vietnam.

In my opinion, one of the most enjoyable aspects of traveling is the discovery of new cuisines. I guess that’s why I always gain weight during my holiday. Having traveled across Vietnam, I have tasted and discovered many new cuisines which I consider not-to-be-missed. I believe that traveling independently is perfect for me. If I took a package tours which usually has set menus for meals, I would never discover the different tastes (even unpleasant ones) of special local dishes.

My favorite type of soups are the sour ones because they are said to be cooling during hot weather in tropical countries like Vietnam. Furthermore, they are especially nutritious and refreshing. Here are my top 3 Vietnamese soups:

Catfish and Vegetable Sour Soup (Canh chua cá bông lau) - South Vietnam :

Thanks to a wealth of vegetables, this sour fish soup is very colorful. The sour taste comes from tamarind and indian taro, okra, spring onions, along with herbs bring out the taste of the catfish.

The same recipe and process can go with many types of ray-finned fish but Catfish is much better than others. The soup only contains the head and tail of the fish and is served with an array of vegetables and flavorings. The rest of the fish is usually served in combination with the soup on the side so you can experience the combinations of different flavours in one meal. It is usually served simply on a side dish with fish sauce or gets caramelized and served in a clay pot. The tastes will last for a long time in your palate so prepare to drink much water during and after the meal.

Do not feel distraught when you only see the head and the tail in the bowl of soup. The restaurant includes them on purpose. It may look weird to westerners unfamiliar with Vietnamese cuisine but this is the way canh chua is done in the south. This happened to Charly, City Pass's marketing manager. On his first time seeing a fish head in his "canh chua", he complained to the restaurant because he thought they didn’t have any fish fillets to put in the soup so they put in what they had left. But in fact, locals consider the head to be the best part of this soup.

I will recommend you to try this one first if the trio are placed up at the same time. But hey, don’t think that I am region-biased. It is said that this is the traditional dish that welcomes travelers to southern locales, so it’s worth it to have this soup first.

Sour Bamboo Shoot Soup (Canh măng chua) - Central Vietnam:

Sour Bamboo Shoot Soup

Fish also features in this soup, but light sour flavor complements due to the pickled salted bamboo shoots. A bit of green onions and dill are added and the soup is served with raw vegetables. This soup is very healthy.

Carp is usually served with this soup to make a perfect combination of sweet from the fish and salty and light sourness from the bamboo shoots. The soup has a light sour taste which makes it different from the strong flavours of the Southern version which definitely puts your taste buds at ease.

Mussel Soup (Canh chua hến) - North Vietnam

Mussel Soup

A species of small freshwater mussel found on lake-and river-bottoms is used to make this tasty soup. After being cleaned, the tiny mussels are removed from their shells and cooked with tamarind. Spring onions and various herbs add to the sweet and sour flavor.

Mussels aren’t as expensive as fish but in term of taste, they bring a very special flavour to anyone who has not tried them before. The mussels are fried with garlic and other spices until the flavours meld together. Then the mussels are poured into a sour broth of carambola or green banana. Though it has a light sour taste, the inherent sweetness of the mussels make this soup different than the others in the country.

These are my top three Vietnamese Soups, are you ready to try one of them? Share me your top 3 so that I can put on my "must try" list for my next holiday!


Organic Seafood Production in Vietnam: an Interview with Antoine Bui

By: Karen Wise

Today’s consumers are increasingly socially and environmentally conscious. No longer are they eating simply to survive. A growing number want to be sure of the quality of what they are consuming, know where it has come from, how it’s been produced and any subsequent impact on the natural environment. Local producers are taking note of this trend thanks to people like Antoine Bui, a man with a passion for developing local organic production here in Vietnam. Bui is Representative Office Manager of Binca, a German company that distributes seafood products in Europe and Vietnam.

organic seafoodImage source: delamer.ca

Bui’s interest in organic food production started early in his career during a stint as a consultant conducting market studies related to Vietnam. Already someone at the forefront of new trends having opened a pasta restaurant in Poitiers, a student city in the West of France, at a time when pasta was just beginning to hit the food scene Bui moved back to Vietnam to work as Sales and Marketing Director at Aquaservice, specialists in tilapia production. It is here that he learnt about organic seafood production and certification from Mr Philippe Serene, General Director of Proconco and Aquaservice and a consultant for a German company distributing seafood products in Europe.

Since foreign companies could not purchase land Bui’s first mission was to secure partnerships with local fish farmers willing to go organic. Not an easy sell, 15 years ago, when the focus was on quantity, minimising costs and making a modest living. As it happened all that was needed was one person Ms Nguyen Thi Dung, an aquaculture engineer by training, who had her concerns about farming processes at the time. She was shocked to see that whole ponds were being treated with antibiotics without any distinction between sick and healthy fish and that epidemics were prevalent in the high density farms. Her misgivings made her immediately receptive to Bui’s approaches. A collaboration was formed and Ms Dung set up her first organic farm at Long Xuyen.

organic seafoodImage source: rd.com

Challenges and Opportunities for Organic Producers in Vietnam

At the heart of organic seafood is the quality of the environment, adherence to recognised stringent criteria; profits, with perseverance, come later. Organic is not for those seeking to make a quick buck or wanting to cut corners. You need to be a true believer working with a partner as devoted as you are. Converting a conventional fish farm into an organic one can take up to three years. Radical changes must be made throughout the entire business including seemingly basic hygiene matters such as not throwing used cigarette butts anywhere. In order to get certification, the whole farm must be organic - a mix of conventional and organic is not allowed - something that not everyone appreciates. Regulations must be met. The European Union, for example, forbids the use of reproductive hormones. Creation of optimal atmospheric conditions for the natural reproduction of pangasius presents a huge challenge for organic farmers in Vietnam. Nevertheless, certification labels are important as they give producers credibility in the overseas market.

For those that are unable to get organic certification, the Global GAP Aquaculture and Aquaculture Stewardship Council (ASC) standards, which allow the use of antibiotics under certain conditions and with strict tracking, offer an intermediary option. Producers in the Mekong Delta, seeing the growing concern over food safety among the middle class, are taking an interest in these intermediary labels. Bui hopes that once they understand them he will be able recruit more suppliers.

organic seafoodImage source: psmag.com

Seafood is not the only organic food item today’s consumers are looking for. Demand for vegetables, fruits and poultry is also on the rise. Producers, recognising this and having heard of Bui’s work, are approaching him for advice on how to switch to organic farming. The organically certified, EU and Naturland, fruits and vegetables of this first collaboration will be available on the domestic market in early 2019.

According to Bui this organic movement offers a lot of opportunities. Shortages at stores are common particularly in Hanoi where consumers are perhaps more affluent. He also suspects Hanoians are wary of the many Chinese products flooding the market and have a greater trust in local produce. He has yet to witness such shortages in Ho Chi Minh City however he estimates that of the 10 million inhabitants of the metropolis 1.4 percent of them consume organic products on a regular basis spending around VND1,000,000 per month. He is convinced that a similar study in Hanoi would show even greater numbers.

The Future of Organic in Vietnam; Will the Trend Last?

One might wonder if this trend is sustainable in Vietnam. In Bui’s opinion, yes. Over the past two to three years the Vietnamese consumer has grown increasingly sophisticated and organic is seen as a guarantee of quality compared to products traditionally available to them. The numbers of farms declaring themselves organic producers are increasing particularly in the Hanoi area so much so that the Vietnamese government recognises that clarity around what is truly organic is going to be needed. In fact, Bui would go as far as to say that, were he a younger man, he’d start a chain of organic stores selling an extensive range of organic products including cosmetics highlighting the international appeal of such items.

organic seafoodImage source: nymag.com

As to how the trend first started. Bui puts it down to the Vietnamese diaspora, especially those emanating from California where, of course, organic production has been popular for many years. He goes on to cite the example of an organic pepper producer who converted following the advice of his brother living in California.

Like this article? Read more about organic production in the Blog section on CityPassGuide.com

Banner Image source: Shutter Stock

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