Fashionistas, don’t hold your breath. Phan Thiet has a lot to offer, but your access to designer goods is severely limited here compared to the style magnet that is Ho Chi Minh City.
Most of the clothing scene is centered on beachwear, a fitting industry for the surroundings. A few outlets sell genuine Western brands, such as Rip Curl and Jibe’s, and knockoffs are everywhere. Depending on your taste for quality, you can find slightly damaged goods for a great price.
An easy souvenir to grab is Fish Sauce, one of the icons of the area. There is also a wide range of knick knacks, jewelry, cultural items and other handheld products perfect to bring back. For something truly distinct, pick up a jellyfish leather purse at Cathy Boutique.
All of the best browsing is done in Ham Tien, as Phan Thiet is primarily geared towards locals and Mui Ne is too quiet for much. Stroll up and down the strip and let the right item catch your eye, but be sure to check multiple stores for the best price as many carriers stock the same merchandise.

Where to Shop in Phan Thiet/Mui Ne

Jibe’s Shop

Jibe’s Shop

A watersports junkie’s dream, Jibe’s sells anything and everything related to windsurfing, kite surfing, surfing, bodyboarding, sailing and more. High-quality brands such as O’Neill, Quicksilver, Roxy and Oxbow are available in the shop. Jibe's is also a reputable water sport centre where you can rent equipment or sign up for a course. After a day on the water, unwind at ...

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69 Slam

69 Slam

69 Slam was born far far away from all formulaic and watered-down underwear brands. It has grown into a modern lifestyle brand of alternative funky underwear, swimwear, clothing and related products. Please click here to see their products on instagram.

Read More
Saga Du Mekong

Saga Du Mekong

Focusing on casual daytime and evening wear for women, men and children, the high-quality Saga du Mekong range consists of all-natural fibres of cotton, linen and bamboo. The French-style designs draw on local Asian inspiration with modern cuts. The clothing is designed and produced in the Saga du Mekong factory in Nha Trang which supplies its many stores across the ...

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Long Beach Pearl

Long Beach Pearl

Long Beach Pearl is a famous pearl jewelry brand of Vietnam. Long Beach Pearl showrooms are located at famous paradise resorts of Vietnam as Muine – Phan Thiet, Nha Trang and Phu Quoc island. Long Beach Pearl showrooms are truly world-class jewelry centers in Vietnam. All showrooms of Long Beach Pearl are 1000-2000 sq.m. with modern design and excellent services ...

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Kim Shop

Kim Shop

Forgot your swimsuit? Need some beachwear? Never fear, Kim Shop is here. Labels on offer include Billabong, Roxy, Quiksilver and more, all at reasonable prices as well as jewellery, sunglasses and drinks and snacks.

Read More
Cathy Boutique

Cathy Boutique

A boutique specialising in accessories, Cathy Boutique offers a wide selection of original designs made exclusively in Vietnam. With unique compositions and patterns, take home a winning souvenir that's both functional and fashionable. All of the purses, belts and wallets are made with various forms of animal leather.

Read More
Sofia Shopping Center

Sofia Shopping Center

This centrally located, family-run business sells an assortment of high-quality clothing with a focus on leisure and beach apparel. There is a dizzying array of silk scarves. It also sells beach gear such as bikinis, sandals and sunglasses, as well as leather hand bags and belts. At Sofia you can get the upmarket labels you like at prices that are ...

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More Where to Shop Venues

Long Beach Pearl

Long Beach Pearl

Long Beach Pearl is a famous pearl jewelry brand of Vietnam. Long Beach Pearl showrooms are located at famous paradise resorts of Vietnam as Muine – Phan Thiet, Nha Trang and Phu Quoc island. Long Beach Pearl showrooms are truly world-class jewelry centers in Vietnam. All showrooms of Long Beach Pearl are 1000-2000 sq.m. with modern design and excellent services ...

Read More
Cathy Boutique

Cathy Boutique

A boutique specialising in accessories, Cathy Boutique offers a wide selection of original designs made exclusively in Vietnam. With unique compositions and patterns, take home a winning souvenir that's both functional and fashionable. All of the purses, belts and wallets are made with various forms of animal leather.

Read More
Kim Shop

Kim Shop

Forgot your swimsuit? Need some beachwear? Never fear, Kim Shop is here. Labels on offer include Billabong, Roxy, Quiksilver and more, all at reasonable prices as well as jewellery, sunglasses and drinks and snacks.

Read More
Sofia Shopping Center

Sofia Shopping Center

This centrally located, family-run business sells an assortment of high-quality clothing with a focus on leisure and beach apparel. There is a dizzying array of silk scarves. It also sells beach gear such as bikinis, sandals and sunglasses, as well as leather hand bags and belts. At Sofia you can get the upmarket labels you like at prices that are ...

Read More
Saga Du Mekong

Saga Du Mekong

Focusing on casual daytime and evening wear for women, men and children, the high-quality Saga du Mekong range consists of all-natural fibres of cotton, linen and bamboo. The French-style designs draw on local Asian inspiration with modern cuts. The clothing is designed and produced in the Saga du Mekong factory in Nha Trang which supplies its many stores across the ...

Read More
Jibe’s Shop

Jibe’s Shop

A watersports junkie’s dream, Jibe’s sells anything and everything related to windsurfing, kite surfing, surfing, bodyboarding, sailing and more. High-quality brands such as O’Neill, Quicksilver, Roxy and Oxbow are available in the shop. Jibe's is also a reputable water sport centre where you can rent equipment or sign up for a course. After a day on the water, unwind at ...

Read More
Asian Living

Asian Living

Asian Living offers beautiful jewellery and accessories along with a range of resort and casual wear. Whether you are looking for a silk scarf or a summer shirt, this is the place to look. There's a wide range of clothing for men and women in sizes to fit all, at affordable prices.

Read More
69 Slam

69 Slam

69 Slam was born far far away from all formulaic and watered-down underwear brands. It has grown into a modern lifestyle brand of alternative funky underwear, swimwear, clothing and related products. Please click here to see their products on instagram.

Read More

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