Fashionistas, don’t hold your breath. Phan Thiet has a lot to offer, but your access to designer goods is severely limited here compared to the style magnet that is Ho Chi Minh City.

Most of the clothing scene is centered on beachwear, a fitting industry for the surroundings. A few outlets sell genuine Western brands, such as 69 Slam and Jibe’s, and knockoffs are everywhere. Depending on your taste for quality, you can find slightly damaged goods for a great price.

An easy souvenir to grab is Fish Sauce, one of the icons of the area. There is also a wide range of knick knacks, jewelry, cultural items and other handheld products perfect to bring back. For something truly distinct, pick up a jellyfish leather purse at Cathy Boutique.

All of the best browsing is done in Ham Tien, as Phan Thiet is primarily geared towards locals, with only Coop Mart and Lotte Mart serving as shopping hubs. Mui Ne used to be too quiet for much activity, but both the Ham Tien and Mui Ne markets have been rebuilt. Ham Tien has many shops and small malls focused on touristy products, and Mui Ne has a collection of small shops.

Premiere venues in Phan Thiet/Mui Ne

Pandanus Resort

Pandanus Resort

The Pandanus Resort was built in 2004 within a ten-hectare garden on a 300-metre-long, secluded beach. Located east of the cape at Mui Ne, it is far removed from the frenetic pace of the Ham Tien-Mui Ne strip. It is one of the most successful large resorts in the region with one of the highest occupancy rates. It is also very spacious and the expansive grounds are a tick in its favour. The vast entry lobby is just the start and the sense of space continues from there. Pandanus offers six types of accommodation, from budget and superior rooms in ...

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Blue Ocean Resort Phan Thiet

Blue Ocean Resort Phan Thiet

Under international management, the well-maintained Blue Ocean Resort is a haven from the bustle of busy Vietnam. Boasting the best beach along the Ham Tien-Mui Ne Strip, it is the ideal place to rejuvenate under a golden sun while you enjoy the colourful spectacle of dozens of kite surfers. Tall poles on the beach ensure that the surfers don't encroach too closely. The resort nestles in 1.8 hectares of beautiful landscaped gardens, designed in harmony with the lush, natural environment, providing an oasis from the vibrant street scene of the Ham Tien-Mui Ne Strip located conveniently on its doorstep. Blue ...

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Allezboo Beach Resort & Spa

Allezboo Beach Resort & Spa

Allezboo is at the western edge of the Ham Tien-Mui Ne Strip, and as such it offers a level of peace and quiet that can be lacking from accommodation in the busier sections. It also has one of the widest beaches along the entire strip and offers breathtaking views of the ocean. Along with an attractive, well-maintained garden, it is an ideal place for relaxation, and the perfect getaway from the chaos of modern life. The moment you walk into the inviting lobby with its interesting little boutique, you're struck by the combination of elegant French colonial architecture and unpretentious ...

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Full Moon Beach Resort

Full Moon Beach Resort

Full Moon Beach lies in a tropical haven of lush gardens right on the magnificent Ham Tien-Mui Ne beach. The resort is an ideal holiday destination for families, couples or single travellers looking for a taste of paradise, or just a weekend away from the hustle and bustle of the big city.

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Sea Links Beach Hotel

Sea Links Beach Hotel

Tropical chic meets traditional elegance at Sea Links Beach Hotel. Each of their 188 rooms and suites have panoramic views of Mui Ne Bay. Simply elegant and luxurious, the hotel has plenty of activities to satisfy every type of traveller. Four palatial swimming pools, an on site golf course, spa and fitness areas along with 4 different bars and lounges are all on offer at Sea Links Beach Hotel. Experience the best of East and West at their Sea Green Restaurant which is open for all day dining.

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Cham Villas

Cham Villas

This is a boutique luxury resort run by a German/Vietnamese couple that envelops its visitors in a world removed from everything else. Intimacy and privacy are key here, and all 21 villas have been arranged so that each is hidden from the others. The rooms themselves, with thatched roofs and open bathrooms, are meticulously clean, and the attention to detail is outstanding. Cham-style statuettes and paraphernalia adorn the beautifully maintained, lush gardens. The restaurant serves Vietnamese and western food at reasonable prices, and overlooks the stunning pool. The beach bar serves small snacks. The Ratinger Löwe restaurant next door is claimed by some ...

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Sunsea Resort

Sunsea Resort

Sunsea is a small, boutique resort that is both charming and quiet, yet centrally located on the busy Ham Tien-Mui Ne Strip. It was fully renovated in 2012 with high-quality materials, including marble, slate and granite imported from Italy and beautiful local wood species. This tropical paradise comprises 15 rooms and bungalows that are refreshingly simple but with upmarket fixtures and added touches of luxury. Each room has a balcony and combines thatched roofs with lacquer and wood accents, melding tropical Asian and French styles. The beautiful, round bungalows have furniture custom-made to follow the curves, and large, open bathrooms ...

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Jibe’s Shop

Jibe’s Shop

A watersports junkie’s dream, Jibe’s sells anything and everything related to windsurfing, kite surfing, surfing, bodyboarding, sailing and more. High-quality brands such as O’Neill, Quicksilver, Roxy and Oxbow are available in the shop. Jibe's is also a reputable water sport centre where you can rent equipment or sign up for a course. After a day on the water, unwind at the onsite bar/lounge where you can get burgers, pizzas, pastas, steak, seafood and Vietnamese dishes at reasonable prices. For drinks, enjoy the happy hours from 5pm to 8pm and 10pm to midnight. Jibe's has one more location in Full Moon ...

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69 Slam

69 Slam

69 Slam was born far far away from all formulaic and watered-down underwear brands. It has grown into a modern lifestyle brand of alternative funky underwear, swimwear, clothing and related products. Please click here to see their products on instagram.

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Long Beach Pearl

Long Beach Pearl

Long Beach Pearl is a famous pearl jewelry brand of Vietnam. Long Beach Pearl showrooms are located at famous paradise resorts of Vietnam as Muine – Phan Thiet, Nha Trang and Phu Quoc island. Long Beach Pearl showrooms are truly world-class jewelry centers in Vietnam. All showrooms of Long Beach Pearl are 1000-2000 sq.m. with modern design and excellent services for guests. Thousands of beautiful pearl jewelries are displayed in this kingdom of pearls. Long Beach Pearl proudly offers the best choice of pearl jewelries in Vietnam with seawater pearls: Akoya pearls, Tahiti pearls, Mabe and South Sea pearls. Long ...

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Rung Forest

Rung Forest

This Vietnamese restaurant serves local cuisine with a twist in a timeless Cham setting. It is uniquely decorated with old-world gas lanterns illuminating artwork, homespun textiles and a traditional foot-pedal loom. Exquisitely carved wooden trinkets are also for sale. The menu features over 100 international and Vietnamese dishes which a focus on the Mui Ne region. Dining here may give you the impression you are sitting in the middle of nature, somewhere in the mountains.

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Ratinger Löwe

Ratinger Löwe

Owned and operated by Cham Villas next door, this cosy restaurant with its German chefs may well be the best German restaurant in Vietnam. Its reasonably priced offerings span the breadth of German specialities, from excellent Wiener schnitzels and roasts to home-made sausages and cold cuts. The menu also features international and Vietnamese dishes and children's options. Choose from an extensive wine menu, a selection of imported German beers and fresh tropical cocktails. Inside the restaurant is a working replica of the 1885 Benz Patent-Motorwagen, the world's first vehicle designed to be propelled by a motor - in this case ...

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Salt Restaurant

Salt Restaurant

This new restaurant at the Blue Ocean Resort offers a delightful alfresco dining experience right on the beach. Savour the fresh seafood barbecue prepared in front of you, or choose from a wide range of local and international menu items, and finish your meal with the popular affogato – ice cream topped with a shot of hot espresso. The simple décor makes the most of the beach view while you enjoy the cooling sea breeze. Walk-in guests are more than welcome, either directly from the beach or via the entrance to Blue Ocean Resort.

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Dany's Pub

Dany's Pub

This casual sports bar in Coco Beach Resort is a great evening spot with the general ambience of a good old British Pub. The bar, named after resort owner Daniel, offers a variety of imported beers and honest brews, and a list of delicious cocktails and shooters! The pub has a cozy layout with dart boards and chess, domino and backgammon tables, plus a beautiful antique billiard table.

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Line Up Bar & Grill

Line Up Bar & Grill

This brand-new “underground bar” has the best beats in Mui Ne, with live music most evenings and a DJ playing deep house, funk, disco and breaks. Replacing the popular night spot DJ Station, this venue is as thriving as its predecessor and hosts a range of artists from across Vietnam. The grill itself, open until 3 a.m., serves delicious BBQ, American and Argentinian food. With beach parties, a fire show, showgirls and an excellent array of shishas, draft beer and other beverages, this is one of the hottest spots on the Mui Ne nighttime scene. There is parking and a ...

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most popular articles in Phan Thiet/Mui Ne

A Foodaholic in Mui Ne: Part 3

A Foodaholic in Mui Ne: Part 3

Ratinger Löwe - Everything Has to Be Correct Today was a sunny day yet quite cool, thanks to the sea breeze. The best thing to do in this nice weather is to hang out with a friend and enjoy German cuisine! We had an appointment with Mr G, our nice and frank German friend, who is also a food expert. He would like to help us evaluate our favourite German restaurant: Ratinger Löwe, at ...

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Phan Thiet Will Become a Dump - Unless We Do This

Phan Thiet Will Become a Dump - Unless We Do This

General manager Steve Raymond pulls the curtain on Phan Thiet's horrific garbage problem - and the only way to fix it. Like most people who grew up in developed countries around the world, from the time I was able to walk, I was taught to respect the environment and to put my garbage in a garbage can. As a result, the community in which I grew up was clean and free of visible garbage or trash....

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Things to Do in Phan Thiet

Things to Do in Phan Thiet

Phan Thiet has something for everyone. Phan Thiet City is located approximately 200 kilometres east of Ho Chi Minh City. New road construction between the two cities in 2015 cut the travel time by car from five hours to just over three, which makes the journey much more convenient for travellers. The community of Phan Thiet, or Pantic as it was called by the Cham people who lived in the area ...

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Phan Thiet's Government Master Plan Working?

Phan Thiet's Government Master Plan Working?

Last year Binh Thuan online published an article entitled “Strategy for Development of tourism in Vietnam to 2020” and “Master Plan for tourism development Vietnam to 2020 and vision to 2030”. The article concerned the government’s plans to boost tourism into the area, and to cooperate with the tourism officials in Ho Chi Minh City and Lam Dong (Dalat) to set up a ...

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A Night at Full Moon Village

A Night at Full Moon Village

City Pass Guide visited Full Moon Village Resort in Mui Ne for two nights and two days of natural bonding, excellent food and a beautiful beach backdrop. Two of our writers collaborated together to write their inspired experiences of boozy team building and bonfire nights. Water Activities at Full Moon Village I should probably have been born a fish. Want to know why? It’s a pretty weir...

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A Foodaholic in Mui Ne: Part 4

A Foodaholic in Mui Ne: Part 4

Sukhothai, The Most Exotic Flavour for Vietnamese Taste After the last German feast, I was quite worried about my body shape which was already not very fit. So I decided to go back to Asian food. We chose Sukhothai, a lovely Thai restaurant in the Sunsea Resort. A good point about this restaurant is its interior design. Sukhothai has a pandanus roof, wide tables and chairs, a beach view and i...

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Phan Thiet for Families

Phan Thiet for Families

Hordes of international tourists head to Mui Ne each year, bypassing the little fishing village of Phan Thiet.  This quirk of tourism fate has left Phan Thiet largely unspoiled, making it an interesting and authentic place for adventurous families to visit. Just four hours by train from Ho Chi Minh City, Phan Thiet has a range of budget options, as well as a few higher-end places to stay...

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Sea Links Golf Course - Heaven or Hell

Sea Links Golf Course - Heaven or Hell

Since it’s opening in 2006, Sea Links has been the topic of conversation of many golfers in Vietnam. Located in the popular tourism area of Ham Tien, Mui Ne, Sea Links has been voted on many occasions as the most challenging golf course in Vietnam.  The writer has been involved with Sea Links since the appointment of the golf architect, Ron Fream of Golfplan.  Ron reckon...

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Fine French Dining at Coco Beach Resort Mui Ne

Fine French Dining at Coco Beach Resort Mui Ne

You’re spoiled for choice if you’re looking for somewhere to eat along the Ham Tien-Mui Ne strip. Do you fancy a Vietnamese meal? Take your pick from dozens of restaurants. Delicious local seafood? Easy. Steaks, hamburgers and kebabs? Check. Grilled lizard, snake or crocodile? Sure enough. Japanese, Italian, Russian or Thai? No problem either, including one of the very best German r...

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Meet the Expert: Steve Raymond on Phan Thiet

Meet the Expert: Steve Raymond on Phan Thiet

Background: Steve Raymond has been in the tourism industry since 1972. He began his career in an incentive house for a salary of USD 50 per month. In 1977 Steve started a receptive company of his own in San Francisco. By ’84 it was one of the largest in the city.  In 1985 he went over to Southeast Asia, and began a destination management company in Thailand. He did this until his a...

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A Few Days in Phan Thiet/Mui Ne

A Few Days in Phan Thiet/Mui Ne

By Rob van Driesum Our family – Jan, myself and five-year-old Matilda – was long overdue for a short holiday at the beach. The plan was simple: book four nights in the off-season at the Sunsea Resort in Phan Thiet/Mui Ne, Wednesday to Sunday, and take the train from Ho Chi Minh City (the most hassle-free, comfortable and quickest way to get there). What could go wrong? Well... I ...

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Mui Ne Sand & Water

Mui Ne Sand & Water

On Sand and Water A friend of mine once commented, “So you live on a houseboat?” “Yeah, kinda… It’s an ocean of sand under us. It’s a sand dune beach.” When you live in Mui Ne, you become more and more aware of living in a sea of change. Development, politics, tourism… but especially the environment. Everyone talks about the “microclimat...

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Tourism Activities Shift in Phan Thiet

Tourism Activities Shift in Phan Thiet

Tourism Activities Shift in Phan Thiet I am often careful when interpreting the feedback received from local actors about the status of their business activities for the season - this year was no different. In November, December and late January, some well known restaurants on the “Muine Strip” rang the bell stating that their business was down substantially, and Santimati restaur...

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Christmas and New Year in Phan Thiet and Mui Ne

Christmas and New Year in Phan Thiet and Mui Ne

Let the celebrations begin! Christmas in Phan Thiet and Mui Ne is a huge occasion, not only for the Vietnamese but also for the many tourists from all over the world who will fill up the resorts and guests houses of this popular area. Maybe you are wondering why a country whose main religion is Buddhism, celebrate Christmas. Well, it is because there are many Catholics in Phan Thiet and also t...

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History of kitesurfing in Mui Ne

History of kitesurfing in Mui Ne

Not long ago, Mui Ne was just a small village inhabited by local fishermen. It was only in the 1990s when a couple of European windsurfers travelling through Vietnam discovered the pristine waters of Mui Ne. Constant and strong winds made the spot ideal for all kinds of water sports, and they set up a windsurfing center, “Jibes,” still in operation these days. Word of predictable an...

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How Windsurfing Came to Vietnam

How Windsurfing Came to Vietnam

Mui Ne is the most popular destination for water sports in Vietnam. Its consistent winds and geographical location attract ever-increasing, like-minded water sports fans from around the world. However, Mui Ne was not always known for its wind and water sport activities. Let’s go back to 1995: no kite surfers to be seen, not a single windsurfer spotted planing across the waters of the bea...

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Trends in Kitesurfing in Mui Ne

Trends in Kitesurfing in Mui Ne

Kitesurfing is a young sport, and changing fast. There are a number of trends which have been observed in Mui Ne over the recent years. Initially, kitesurfing was a male-dominated sport, practiced by former surfers and windsurfers. Employing new technologies which has made equipment lighter yet stronger, an increasing number of women take to the water with kitesurf gear and many schools in Mui ...

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Safety Rules: An essential building block when becoming a kitesurfer

Safety Rules: An essential building block when becoming a kitesurfer

Kitesurfing has become a popular sport and the equipment has become increasingly safe over recent years. Like any sport, safety should be the number one priority for any rider. In Mui Ne there are sometimes more than 150 kiters on the water, and thanks to commonly accepted rules, accidents are kept to a minimum. The most important authority issuing security rules is the International Kiteboard...

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White Sand Dunes

White Sand Dunes

A favourite photo opportunity spot for couples and pop music moguls in Vietnam. Countless music videos are made and photos are taken. The backdrop sees dramatic white sand dunes plunging towards a lake lined with lotuses. Venture across the dunes and marvel at this bizarre landscape. Slide down the dunes with local children on a plastic sheet; going down is easy, coming back up, not so!

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Learning and improving kitesurfing skills in Mui Ne

Learning and improving kitesurfing skills in Mui Ne

While kitesurfing is still classified as an extreme sport, it has become easier and safer to learn over the last years.  The International Kiteboarding Organization (IKO) has developed standards for instructors which are globally accepted (similar to the “PADI” courses for scuba diving). Schools which are accredited by the IKO only employ instructors who have passed diffic...

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Fairy Spring

Fairy Spring

An aptly named spot, because coming here is a magical experience. The stream has carved its way through dramatic dunes on either side and meanders through a fantastical landscape that wouldn’t look out of place in a sci-fi film. The result is a spectacular array of reds, whites, oranges and pinks.

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Mui Ne Fishing Village

Mui Ne Fishing Village

Essentially a congregation of fishing boats, the location of this floating village differs according to the season and when the winds change direction. From around May to October, the wind comes from the North and the fishing boats move to avoid the waves. Here, you can glimpse small basket boats bringing produce to shore from larger fishing boats harboured out at sea.

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Golf in Phan Thiet and Mui Ne

Golf in Phan Thiet and Mui Ne

There are two 18-hole golf courses in the area: Ocean Dune is located in Phan Thiet and was opened in 1995.  As Sir Nick Faldo design, this course is starting to show its age but is a great resort golf course. The holes are mostly flat and early morning or later in the afternoon are the best times to play because it can get extremely hot. The sea breezes tend to be at their s...

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Jibe's Water Sports Centre

Jibe's Water Sports Centre

Want to splash around and have fun? Try your hand at kitesurfing, kayaking, stand-up paddleboarding, windsurfing, sailing and more. Jibe’s instructors are all experienced watersports professionals and are chosen for experience in teaching in a variety of conditions and equipment.

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