XO Tours: Much imitated but never replicated!

We all know that it is near on impossible to copyright an idea and protect intellectual property in Vietnam.

But what does that mean for your day to day business when you have an original idea and an excellent product?

Luckily although people can steal your ideas – in minute detail – and almost totally replicate your offering - it’s the little things that make a brand – and ensure that brand still stands head high above any pale imitations.

Spend 5 minutes with Tung who is the founder of XO Tours and his passion and enthusiasm for what he does is palpable. It is a simple idea – tourists want to see the real Saigon but not on the back of a grubby motorbike and behind an even grubbier driver. Step up XO Tours with female drivers with class, style and excellent English who are also able to provide a female perspective on life in Vietnam.

XO Tours was the first company in Vietnam to offer affordable motorbike tours with attractive female tour guides dressed in traditional Vietnamese Ao Dai. All the XO guides are handpicked and fluent in English but it is Tung’s focus on service that really sets XO Tours apart.

Tung invests heavily in every detail of his brand and his employees imbue the same high brand values. All his employees are trained to the highest standards – whether it is presentation, language skills, driving skills or personability . All employees are full time and their bikes are upgraded at Tung’s expense to ensure maximum comfort and safety for clients.

This is a business where the customer experience is king – people are buying memories and that is what he aims to deliver. Staff retention is key and bonuses and profit sharing make for motivated and loyal employees who are focused on growing the company by providing the best experience they can.

Customers come from all over the world and a high percentage of business comes from word of mouth – simply the best publicity you can get – being number 1 on Trip Advisor for 2 years can’t be bad either.

Bristling with new ideas, Tung started with basic tours – he was the first to do night tours – then first to do foodie tours. Now others are jumping on the bandwagon - some good -some not so good….

In spite of this, XO Tours is expanding and bookings are full – anything between 18-24 guests go out on any one night.

So competitors can steal his ideas, follow the same routes , and visit the same areas, cosy up to the same suppliers…..

Imitate they may – replicate never!

Do you know of any businesses with similar experiences?

Updated: Feb. 20, 2017

If you liked this then you might like ...

Things to Do with Kids in Saigon

Things to Do with Kids in Saigon

Many of Ho Chi Minh City's things to do are suitable for families with kids of all ages. If you are living in Vietnam as an expat or just visiting, we list the 10 best things to do with your children in Saigon. Don’t forget to comment below to let us know what are your recommendations! City Parks and their Playgrounds The city's parks are places where childish exuberance, which can be hard to contain in a hotel room, can be unleashed. Van Thanh Park in Binh Thanh District has paths and a field for little people who just need to ...

Read More
Top 11 Casinos in Ho Chi Minh City

Top 11 Casinos in Ho Chi Minh City

A list of the top casinos (or gaming centers, as they like to be called) in Ho Chi Minh City, as of May 2015 Before we get into the nitty gritty of what casino beat out the competition for the top spot in our list of top casinos in Saigon, it’s important to establish a few things about gaming in Vietnam.  Firstly, all the games mentioned (roulette, blackjack, baccarat, poker) are ‘electronic’ versions – table games with real croupiers are strictly outlawed in Saigon. There is one exception to this, the Grand Ho Tram Strip mentioned at the end of ...

Read More
10 Great Places to Shop in Saigon

10 Great Places to Shop in Saigon

Shopping is, whether unfortunately or not, an indispensable part of life. How can you eat if you don’t buy the food first? How can you buy the food if you have nothing to wear out of the house? We need shoes for work, food for fuel, phones and laptops to communicate, vehicles to get from place to place, machinery, gadgets, jewelry, gifts, stationery, you name it we probably need it! And shopping in Saigon for that one thing you really need (or let’s face it, really want) can be a very daunting process. I needed an adaptor plug for my ...

Read More
Things to Do in 72 Hours in Saigon

Things to Do in 72 Hours in Saigon

For most travelers, 72 hours is enough in crazy Saigon. The traffic is lethal, the chaos is incredible and the weather is stinking hot. Many who travel to Vietnam are overwhelmed by one of Southeast Asia’s most bustling cities, and with rustic Hanoi, romantic Hoi An and the lazy beaches of Nha Trang beckoning, most tourists just want to move on. But what if I told you that Ho Chi Minh City, Vietnam’s metropolis of commercial promise, could be the best part of your trip? There are just so many interesting things to do here in 72 hours. I’m talking ...

Read More

SUBSCRIBE TO OUR NEWSLETTER

Archives
I'm already a member! click here
No thanks

Membership is free. No spam policy.